Today, social media is an essential piece of our business marketing strategy and is quickly becoming one of the most important aspects of digital marketing. It does not matter if we are running a small or big business; social media helps us in connecting with our customers, increasing awareness about our brand and also boost our leads and sales. It provides us incredible benefits of reaching millions of customers worldwide.
Here are the top social media trends that are likely to have a significant impact on the web designing industry:
Video content will become powerful: Concept of video content has grown exponentially in popularity over the years and also will continue to grow as well in 2018. It is predicted by the experts that 80% of online traffic will be driven by video content by 2019. Maximum percentage of social media users also prefer to watch a video than read plain. Mobile video is highly likely to be primary way our users will prefer to watch and it elicits higher engagements rates.
Focus on user generated content: In the coming era of social media trends, user generated content will be preferred by most of other social media users. Social networks are also presenting many interesting and amazing opportunities to use user generated content for building healthy relationships with prospective and existing customers.
Use of chatbots and messaging apps: In the coming trend, social media experience will be enhanced by use of chatbots and messaging apps. A good user experience means having well satisfied and happy customers to our sites. This concept of delivering superior user experience is steadily gaining momentum. Chatbots can give medical practices the chances of quickly interacting with their target audience in personal way.
Influencer marketing: As we know that social media influencers possess the incredible reach with following in thousands or millions and that’s why many online marketers are shifting towards paying these influencers in order to promote their products and services as influencer marketing is believed to deliver 11 times the ROI compared to traditional marketing strategies.
Instagram stories: With the instagrams stories, we can publish content that lives for 24 hours before disappearing. It is considered the perfect way to keep the followers engaged without over sharing content to our instagram profile.
Organic research strategies: Due to an increasing number of strengthen online presence of businesses on social media networks, we have to face a dramatic decline in the organic research and that’s why we have to be more selective about the posted content and stop relying in short term tactics.
Ephemeral content: It is a short lived content which appears for just 24 hours and then disappears on its own. This type of content is gaining extreme popularity among marketers.
Live streaming: It is growing at an alarming rate as it is a nearly free way to drive lots of traffic to our social media profile and more revenue for social media practices.