World has turned technological nowadays and there are most of the people out there who access ecommerce websites and web applications on their mobile devices but they spend their more digital time of mobile apps. It also suggested by a study that mobile commerce will over ecommerce over next few years.
So the retailers have to find out such ways through which they can keep website visitors engaged and convert them into customers by optimizing the number of ecommerce website design tips. Here are some significant tips through which we can enhance our ecommerce websites:
Use of Right Emotion: At the time of designing an ecommerce website, most of the retailers explore the ways for displaying more products or provide valuable information to their potential customers but the choice and needs of an individual customer may differ. Some love ecommerce websites for connecting with or obtaining relevant information. So we should ensure that we can keep our visitors engaged by conveying the right feeling or emotion.
Quickly Accessible Information: Numerous customers get their knowledge about the desired product by using the product search engines by the ecommerce websites. Hence search engines provided by the web store can impact their customers in many ways so the retailers must focus on the search engines functionality and process for boosting online sales.
Mobile Customers Experience: A large number of the customers access ecommerce websites on their mobile phones so a retailer can easily boost their conversion rate by making the web store accessible on the computers along with the mobile devices. He should explore the various ways in order to keep the ecommerce websites responsive and focus on the mobile customers experience for keeping visitors engaged.
Interactive Elements: Nowadays customers love ecommerce websites that are interactive and east to navigate. So the retailer can easily keep their websites visitors engaged by designing the ecommerce websites with the more interactive elements and animations. Customer experience can be boosted by designing the web store with the stylish buttons, icons and animated loading bars.
Consider the Breadcrumb Navigation: At the time of browsing an ecommerce website, many customers generally explore various ways in order to keep track of their journeys. So while designing the ecommerce websites, the retailers must implement breadcrumb navigation for enabling their visitors to know their current location and navigate to the previous pages by simply clicking on the hyperlink.