Web push notifications are those clickable messages which appear on the desktop of a computer. On our smart phones, we often receive a push notification which can be an incoming text or reminder to return to the app etc. so the concept of push notification is nothing new.
Mobile apps notification turned to be a highly efficient means of user re-engagement and this idea has been also implemented for websites and it is becoming a new web development trend.
Through this, the user visits a website and he is offered to enable a push notification. Then he will be notified of any kinds of changes on the websites even after he has closed the website. The major benefit of having this technology is that we can keep the user engaged without any big efforts.
Reach to maximum visitors: One of the main reasons to have web notifications unlike other website communication tools is that these can reach to our audiences even when they are not actively using our website as well as bring them back to our site. If someone is online, then through web notifications, we can reach to them which are a big advantage no other website communication tool offers.
Grab attention of more visitors: Through the web notification, we would be able to get the attention of more casual browsers as they will not have to go all in and give us their email address.
Creation of web notifications is quicker: like all other push notification, these web push notifications are short and sweet as well as quick and easy to send whereas good emails require time as well as crafting of high quality subject lines. With the help of web notifications, we can get information in front of our web visitors fast.
No e-mail address is required: For the purpose of communicating with our audience through browser notifications, we do not need to collect an e-mail address. This is the huge opportunity for creating an ongoing communication channel with anonymous visitors.
Protection of website’s investments: If we have invested in a website, our focus will be attracting more customers on the page. web notifications give us another chance to establish the ongoing connection with the customer or potential customer.