Tag Archives: time

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Why you need a website, even if your customers are not online?

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This question arises in the minds of all the people running Local businesses. Web presence or professional-looking site, all this makes no sense for them. Some people find it as un-necessary expenditure and wastage of time too. Even if you own a small business with one or two employees and are not at all interested in selling things online, then also you need a website. Read on to know in detail that why you should have a website?

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“81% of consumers go online before heading out to the store” These figures were calculated to make out that, whether online presence is really necessary for small businesses. And it concluded that before getting in touch with any supplier or any company, most of the clients or buyers will search them online. Everyone is online! Now a day’s most of the people are using smart phones and they use the power of internet to know about the local businesses. Might be possible that are not at all interested in buying online, but to know about your products or services, they might look for you online. Or they can also search your address here.

People try to find you through search engines, they type your name and try to find your address or contact number.  But, if you are not online then they can’t get the details of what they want.  Advertising becomes easier, through your online presence.  Customers can get detail knowledge of products and services you are offering.

Your website will never sleep, I mean when you are resting at home or are out of town, due to some reasons, still your customers can get in touch with you through your website. People can loop up directions, know about your opening hours, send messages, ask FAQs and browse details of the latest special offers, when you are not there to tell them. Besides this it is quite possible that your competitors might be online, to be in the race, you need to track them too.

A website will definitely increase your sales. It’s a platform where you can display your products and promote special offers too. Customers can know about the quality services you are giving and they can compare them with market price too. You can give answers to you customers too. A good content strategy can be beneficial in building a strong professional image.

Web site is the face of the company; it reflects the image behind and besides this it helps you in making money and saves your time too!!


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Website Redesigning: Reasons to Do it today

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Now a day’s most of the people look at the Website, before starting a deal with anyone. Whether it’s a small or a very big company, all know very well that maintaining a website is very necessary for growing their business. Besides, this maintaining a good and updated website is also becoming very necessary. It may require good deal of consideration, time, and potential capital, for doing all this, but the upside is enormous.

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Redesigning doesn’t mean that you need to change every single one of your branding and graphic design elements. It would involve some functional modifications that are involved in smooth functioning and can also help you in attending marketing goals. Read on to know in detail about the reasons, why you should go for it.

Output is not up to the mark
You find your website functional, gorgeous, and pixel-perfect, but still you are not getting the results you are expecting. Examine conversion rates of your site — visitor-to-lead and lead-to-customer typically being the most important — this can give make everything clear that what needs to be adjusted on it.

You want a responsive website
Usage of mobile web is growing by leaps and bounds, so to facilitate your clients, you need to make sure your website can be viewed on all types of devices, like desktops, laptops, tablets, and smart phones. Mobile friendly website can help you in reaching larger audience.

You want to incorporate Social media
Featuring social media through your web site is very important; you remain connected with a large number of people through this. Users can easily share, tweet, or pin your content through these social sharing tools.

Adding new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today. You can take advantage of the latest technology that web-savvy users expect through this re-designed website.


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Benefits of Responsive Design

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Responsive Web Design necessary for all types of businesses! You might have read this before or this is something new for you. If you are really not aware of this then do take it seriously, as if you don’t have a responsive website then you are in danger of going out of business in the future. For those who follow online marketing strategies for their businesses, responsive website is a must. But, if your business is not dependent on website then you don’t need to care about this. Read on to know in detail why it is becoming a popular day by day.

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• Responsive web design adjusts gracefully to fit on all devices including desktop, tablet, and Smartphone browsers. Compatibility on all browsers is a great advantage, as before this watching a website on smart phone was not easy, we could see a tiny version only. These designs are fluid that is the content can freely move across all devices. Even the images and grids are also fluid. Content automatically fits in the allotted space like the liquid.

• No scrolling or re sizing is required if your website is responsive. Consumers can easily access websites from any device. Responsive web design cuts short the time of making other websites which could suit other devices, thus it saves your time too. Maintaining different websites is a little difficult task, than handling a single one. The cost to make these designs is more than the other conventional websites, this is true,. So be prepared to spend a little more bugs to get this advantage.

• Making updates is much easier on these websites. Website is updated on all devices, whenever you update it. You don’t need to put any extra efforts for that. Everything is displayed clearly. You are allowed to set the width of embedded images and videos. Responsive web design increases visibility in search engines. You can focus more on developing strategies, as you need to mange only single website. Through a single link you can track conversion paths, user journeys, funnels and re directions.

• In localized search results responsive websites perform better. I think this is all enough to make someone crazy for these designs.