Planning for a new website is a little tricky task for anyone. A number of ideas may come in your mind for making that project successful. Designing, updating and redesigning is a long process which goes on and on. But, if you want to present the best to your client and mock up is a best way to do so. It is a stagnant presentation of the design that will reflect the idea behind the new design. In short it will give an overview of how the new design will look.
Mock-ups in website designing is a wonderful way of giving an idea of design to the client. Before moving to other process of development or adding graphics etc, you can get an approval from customer that whether he is satisfied with the design of the website or not. It is the very first stage of website designing and depending upon the clients requirements you can go ahead. What to include and what to exclude you can easily decide at this former stage, managing things becomes much easier. A little description of popup windows, rolled menus, etc can help you in understanding things from client’s point of view.
It’s a collection of fake windows that will include a description of the controls involved. It is not at all going to reveal any code, just simple display of the workflow will do. Only links, text and pictures are included so that the viewer can get an idea that how the design will look like. Or if he is not interested in the design then you can present things in a different way. Or if he is interested in making changes then you can work accordingly. In best terms, for project manager it is the best way to start conversation with the client.
Above all customer satisfaction is the main motto of every web designer and mock-ups can surely help to some extent in achieving that.