If we want quick and quality traffic on our site, YouTube videos play an important role in this as it is the second largest search engine after Google as well as it can receive more traffic from billions of users in a day. It is a very well known fact that YouTube is a valuable tool towards success in SEO of our websites.
There are many factors which should be kept in mind by the marketers in order to create quality content and positive YouTube user experience. Here are some top YouTube ranking factors to optimize for are:
- Watch Time: It is the time for which a user watches our video.
- Video Length: Just like quality content sometimes means longer content, videos that surpass 10 minutes in length tend to rank higher as they provide relevancy and satisfy user intent.
- Number of subscriber: If our YouTube channels have more subscribers, it sends stronger authority signals to the search engines.
- User interaction: It includes sharing, commenting, liking and subscribing and linking etc.
Our YouTube optimization should focus on only these ranking factors as they can enhance our search presence and make high the level of SERP domination we seek. Here are points how to accomplish them:
Choose a niche: If we want to reach to the maximum users, a generic and quality video subject could be very helpful in this regard and if we are doing that, then the first thing we would face is a lot of competition in order to rank higher on YouTube on search engines. But narrowing our focus and choosing a niche can be helpful in reaching our target users quicker and more effectively and also in large parts.
Keywords: Keywords are the integral part of the ranking process and of we want to reach more audience, we must find keywords in our niche that people may be searching for. We should perform research and determine words which are best for our target audience and craft our video title around that such as for tutorial video, it is “How To”.
Meta tags: After choosing niche, we must find the best words that could reach our target audience and meta tags are the great place to start using keywords which are relevant to the content of our video. The more relevant tags we get, the better chance of reaching our audience.
Description matters: Taking time to shoot, edit and upload a video and fill out all the others areas, we finally would come with an effective description. Most people ignore this concept but when a person searches a video, the description shows up right up there with the title of the video.