We all are very well aware about the significant impact of different social media platforms in driving traffic to our sites and among all social media platforms, Instagram is becoming the most popular and efficient platform on world wide web. An Instagram marketing strategy is a prominent marketing tool for businesses if we want to get the most out of our social media marketing.
It is the popular social app that has over 800 million total monthly active users and if our brand does not have a business profile on Instagram, we are definitely missing a lot for our websites.
Here are some Instagram marketing strategies through which we can drive the more quality traffic on our site:
Developing content strategy: There is no doubt that content is the basic foundation of our Instagram presence and that’s why numerous B2C businesses are using Instagram to make their product and services star of the show while B2B companies generally concentrates on company culture and team recruitment as it is the right approach to showcase our brand to maximum people.
Use of Hash tags: In addition to the images, hash tags are the most important element of our post. While captions are helpful in telling the story behind the images, hash tags allows us to get images seen by those outside our current sphere of followers.
Right filters: Keyword hash tags are not the only criteria to pay attention; it also includes certain photo filters on which Instagram community respond and it is more favorably than others. By using these preferred filters, we can have the significant impact on our engagement.
Two way communication portal: Only the task of posting photos and videos and giving opportunity of interaction to the users is not enough, we should rather start interacting with them. it is a prominent opportunity to market our brand as well as our audience is going to be reading our comments.
Be a part of Instagram community: We can the best of using Instagram if we use it to form relationships with other users as with all social networking. It is not only about posting pictures in our own little vacuum, rather it is about participating in forming community around photos.