Title is the first visible content of an article. A reader visiting a website first goes through the heading to judge whether the content will be appropriate or not. Once he analyses the title then he decides to continue reading. So it basically depends on the title that can turn your website useful for users. The more engaging and informative your titles are there are more chances that you can see better results and find more users too. Read on to know how engaging titles can help your website in acquiring better search engine rankings.
Engaging titles incorporate proper key words and these pages are displayed in the top of all the search engine rankings. As it is very difficult for target demographic to locate any website until and unless it contains the required key words. So if titles on your website are catchy and clear there are chances that people will choose url of your website to scan the results. Unnecessary keywords should be avoided as they make the title unnatural. These titles are generally short and descriptive so that within few seconds they can attract the readers.
Best practice for Google is page title and it should be clear and catchy, so that the pages of websites can rank higher in SERPS. People use false advertising methods to attract users, but this does not work at all, so create titles which can clearly reflect the message behind and also help in building trust in your readers. So keep the titles short and engaging to attract readers towards your website.