As we know that social media is an efficient and all time promising tool for increasing traffic on our blogs and sites so why we are posting updates only when we are online? It is the perfect reason to start a social media calendar. Through the use of third party scheduling and social media management tools, we would be able to manage multiple social media accounts and always have content going online at different times.
This is a great idea to make sure that our older content is always getting a fresh and consistent flow of click activity. It can help us in visualizing all our planned posts for the next weeks or months ahead.
How to Prepare Social Media Calendar:
Step 1: Categories: At the time of creating our sharing schedule, it helps us with a list of post types that we would like to share on a regular basis especially if we are sharing several types of updates such as:
- Conversation starters
- Blog Posts
- Images or videos etc
Step 2: Categories Placement: After having the categories, we have to decide the time to share the content such as blog posts might be share don Tuesday and videos on Wednesday.
Step 3: Regular Updates: This is one of the most fun and exciting part of the social media calendar which come up with all the content we will be sharing in the coming months or weeks and if we write our updates as far into the future, we can have them for our entire category.
Step 4: Special Events: As we know that the year is full of special events in addition to the regular posts so it will be great if we would plan ahead for them so that we can make sure not to miss them as well as create more excitement and opportunities around them. We should write our posts for those events so that we could diminish the rule of forgetting or missing one. There are some special events we might consider covering such as:
- Holidays especially which are relevant to our industry.
- Product Launches
- Met ups etc.