Analyze Website Traffic Using Google Analytics
There are often situations where either we or our clients want to know the ways through which they can track the performance of URLs they have been redirecting to a different page. If we are running a marketing campaign, the task of measuring the performance of a landing page or tracking conversion rates and tracing our redirects could provide a wealth of information to push the traffic on our business goals.
But the problem is Google Analytics is not able to track what redirect traffic comes through, rather it only gives the raw traffic numbers to the page without tracking if any URL redirected people to it.
Use of Google Analytics: The process of using Google Analytics to see the traffic sources of a specific page in our Google Analytics account is so easy.
To start, we have to Log into the Google Analytics account and navigate to Behavior > Site Content. From there, we can choose whether to view the traffic sources of all our website’s pages or the exit pages.
Here is the process to view the traffic sources of our site’s landing pages which is important as these are the pages which many visitors will land on first while visiting our site.
The next step would be navigate to secondary Dimension > Acquisition > Source/Medium. Here we will see a list of our website’s landing pages complete with the source of our site’s traffic which is the place where visitors were before clicking on the website and also the medium, which is the ways how our visitors arrived at the site.
Creating segments in Google Analytics to view traffic sources: By using the segments feature in Google Analytics, we can track the traffic stats of a specific web page. This method is more advanced and will give us a more detailed look at the traffic sources of specific pages on our website. The Google Analytics Behavior report only provides us a collective view of all our traffic sources by breaking it down into direct, organic and referral traffic.
Although this is helpful but Google Analytics segments can break our traffic sources down even further such as we can also see when the site’s traffic comes from paid traffic sources or social media sources.