Category Archives: News and Updates

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Definitive Guide to Voice Search Marketing

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Did you realize that 28% Of Search Queries in India are now done by voice? Furthermore, that by 2020, half Of All Global Searches will be voice seeks? Truth be told, India is seeing 270% Year on Year Growth in Voice Searches, as uncovered in the ongoing occasion.

The fast selection of individual aides – Alexa, Siri, Google Assistant and Cortana – is changing the manner in which buyers look through the web. Voice look is quick turning into the favored mode for individuals to interface with their associated gadgets. It is likewise noticed, the headways made in voice innovation and its developing selection.
So how would we as advertisers adjust to this change? All things considered, that is the thing that this article is about!

We’ll discuss the development of voice seek, what it implies for you as advertisers and how you can utilize it to drive mindfulness, commitment and deals for your image.

For what reason is voice seek so imperative?

The conventional screen interface is missing out to voice

Throughout the most recent decade, laptops and portable screens have been the essential ways clients have connected with the web. In any case, with the coming and development of voice partners, especially keen speakers like Google Home and Amazon Echo, this is changing and evolving quickly!

The communication has now begun occurring through voice, with keen speakers, without utilizing a screen much of the time.

As advertisers, we have invested years advancing for screen User Interfaces and screen User Experiences yet when there is no screen any longer, at that point these viewpoints wind up out of date. The center is currently moving to building conversational User Interfaces and screen User Experiences.

For new web groups of onlookers, voice is the favored method of info

The second thing which makes voice so imperative is the capacity to contact new groups of onlookers.
Consider it – The following flood of India’s Internet development – The Next Billion or So Internet Users – will be generally from littler urban communities and towns. For the greater part of them, voice is an a lot less demanding and easy approach to connect when contrasted with composing on a little screen gadget. While there are indic consoles to enable these new clients, to voice is likewise a characteristic method to make an inquiry or question. Google is seeing a 270% year-on-year development in voice inquiries in India. As an advertiser, voice is your door to contact them.

Incredible, so since we’ve seen why voice is critical, how would we use it?


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Convert Your Content into Lead Generation

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Marketing strategy is very important when setting up a business. It doesn’t matter whether a business is small or big strategy is important. With the marketing strategy the team works on generating leads and now a door to door services display is minimal. Presence of social media and digital marketing bought new way of leads generation and it has become way better and easier with door to door services.

Online marketing and digital marketing is linked with content and it can play a vital role in generating leads. So, lead the way of your learning path with the points and guide mentioned below.

Show Expertise with Educational Content – Always try to educate your target audience who are looking for solutions. All the product and services features should be displayed as if you are displaying your skills. Prefer expert advice for more credibility when presenting to the audience.

Create Free Resources – Try to create E-books around your popular content and distribute these resources in lieu of contact info.

As Engaging stories Publish Case Studies – A case that will relate to a customer will always bind them to the study. Prefer a talk to start case study and end with metrics, your website should be easy for your customer to search them.

Irresistible lead Magnets should be Build – Valuable offers must be in lieu of customers’ information and there are some works that wonders but works like pop-ups, E-books & cheat sheets. The position is important for impact and always goes for right sidebars.

E-mail Workflows should be made – Separate and segment the customers according to their activity. Serve them with messages that will attract and benefit them both and as with the changing time the need of customers will change so, follow up with new content and case studies. Never forget to pitch them when convinced.

Amplify with social media – Social networks are the burning and impactful platform currently and never back down to share content on multiple social networks. Reproduce your content every week but if you are active with work daily then it will be the perfect icing on your cake as customers. Never forget your industry and make them updated too with the services and work too.

Funnel Marketing for your content – Before conversion always get to know about the different stories and journeys of customers. Nurturing your lead will your next step and make them in your priority list as they will create a score in leading.


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Shift in Display of Advertising

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Brands have their presence because of branding and advertisement displayed on various platforms but currently they are making their shift from traditional advertising to You Tube Ads. There is nothing to surprise for, why marketers have opted for You Tube ads, attaining the funnel objectives like brand awareness and recognition. But, with the introduction of custom intent audience for better targeting by You Tube, brands and organization can reach their potential customers more often who are on their verge of making important decisions.

Benefits from Custom Intent Audiences

Custom intent audiences are far different from market audiences as custom intent audience help in tailoring their market groups with the video they are promoting or the services they are providing. Higher return and investment is attained with the presence of such concise target audience. According to Google, the approach was built keeping in mind the advertising performance for the service providers, bringing more opportunities with more effective results. Supporting the market strategy and getting target group within and outside of reach, works with the high purchase of intent keywords to drive more relevant traffic to videos.

Example will be best way for describing the entire process. Consider you have one of the leading providers of shock-proof wires and cables. You are aiming at promoting and displaying your new line of waterproof and shockproof cables to the market. Through traditional in-market the option of audience targeting are different, one can reach a generic set of audience that covers industries, factories and other B2B organizations who are closest to organizations target group. But with the custom intent audiences, one has the option of targeting on a deeper level with high intent keywords.

Reaching with the users becomes easy, brand presentation becomes specific, beating the competition with the specific set keywords with the type of product offered in the video.

Creation of Custom Intent Audience

Finding out the audience in the market is a tough job but with custom intent audience one can bet for best result. Getting target audience for marketing with the relevant video content. To reach out go to the audience targeting window and scroll down, you will find “new custom intent audience” option right below the in-market audience targeting options. Once you click on it, you can modify and gather your audience on the basis of high-performing keywords that align with the services offered in the video.

Other benefits brand gets is receiving similar queries in Google search, targeting the audience. Further, brands and organization can select few purchase intent keywords, one can also choose from other recommended keywords that are suggested based on organizations targeting.

Introduction of these new technologies and ideas made the working of organization much easier and consumers reaching out organization are another milestone in the online working.


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Avoiding Social Media Crisis

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What is a social media crisis? A social media crisis is an issue that arises in or is an amplified by social media and results in negative mainstream media coverage, a change in business process or financial loss. In simpler terms, an issue that is aroused due to media and the leading toe negative impact on the society, a process of business or may cause financial loss.

What is the reason behind this social media crisis? Lack of planning and preparedness – companies present themselves in social media platforms without preparing for the threat of a future social media crisis. The best solution is following the hierarchy and needs that are far mentioned below by the authors.

Currently, social media crisis are on the rise 76 percentile but these can be avoided with proper planning and internal investment by companies. So learn these social business hierarchies of needs to land the company solidly in social media platforms.

  1. Enlightenment – Prepare for and sew real-time market response to business processes and business planning. Make decisions based on real-time business such as customer ratings and reviews. Use real-time customer engagement by empowering employees through a holistic model and using real-time social data & insights to make key business decisions.
  2. Enablement – A support and flexibility to the employees will make them prosper and reach their goals. Trust them to use their own initiatives and encourage them to stay connected and to learn from each other. For reporting purpose to give the employees templates to measure and record social media results.
  3. Formation – Across the whole company co-ordinate social media efforts for best results. Form Centre of Excellence to serve the whole organization in terms of education, measurement and tool deployment.
  4. Safety – To respond the possible crisis organize a team and process to deal with it in future. A team monitoring and responding to the social conversation around the clock will be best. Training the team to deal with internal ‘fire drills’ and create a company-wide process for responding to customers in real time.
  5. Foundation – For social business building a strong foundation will be a good start and defining clear business objectives for using social media. Developing policies and protecting both employees and customers in relation to social media crises. Using social media tools to provide basic training to empower employees.

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SEO Copywriting Tips

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Connections are built with communication and writing is one mode that helps in communication. Writing has evolved and it sets a base for all authentic indexing and website ranking on top. But if writing doesn’t have connections, simpler terminology and language formulation it becomes difficult for readers to understand and make sense. Tips are very helpful when writing content for an SEO article or blog writing.

So here are the few helpful tips for SEO copywriting, to enhance and improve SEO content writing.

  1. Write for humans and optimize for robots – a Few years back SEO was an unknown word and SEO content was not even read. Search engines like Google prefer natural content to obvious SEO stuff. For great ranking, your content needs to be great and authentic. So always focus on flesh and bone target audience but help robots to find your content.
  2. Forget about keyword density – One of the SEO myths is a density of keywords but there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy and add in the article naturally. Cramming keywords may lead to harm when added in the article
  3. Use related keywords, synonyms, and grammatical variations – Many search engines and Google use Latent Semantic Indexing (LSI) to match the results to the intentions of the person performing the search. In order to make content relevant and easy synonyms, related keywords and grammatical variations should be used without stuffing the actual keyword into the copy.
  4. To find related Keywords use Google Tilde – When you performing a search you can add Google Tilde, a number of search results will come up with related keywords. AT the bottom of the page Google finds relevant keywords related to your query. To increase the relevance of your content use these keywords.
  5. Answer your Prospects’ Question – If your prospects have question-related to your product and services, they’ll probably search that question in Google. So try to write content that delivers credible answers and they’ll visit your website. Providing answers better than competitors will bind more & more readers.

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Tips for SEO Friendly Images

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SEO friendly images are WordPress SEO  plugin which automatically updates all images with proper ALT and Title attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according to the options to set. Well explained the meaning of SEO Friendly images but to follow certain steps will be the perfect icing on a cake.

So, here are the tips for SEO friendly images that are Image Optimization when publishing the photos.

  1. Name your image file correctly – See the image accurately and depict what the image is and the keyword using it. Be sure to separate your keyword-focused name with hyphens and don’t abbreviate.
  2. Change your Image Resolution – Use the images with the highest resolution and keep in mind the space for the image and post in an article. A higher resolution will lead in longer loading time and always try to stick to the standard resolution for web an image is 72dpi.
  3. Utilize Captions – A context to a reader is necessary and that can be provided with captions. Relevant information can be added to the images and it can be used. In the overall content and also related images to feature keyword should be used.
  4. Add images to your XML sitemaps – For indexing the website pages Google uses sitemaps and they can also index the images on your site. It should make sure that your images get added to all XML sitemaps you are sending Google.
  5. Make your images responsive – Change the image size depending on what size screen the reader is on, whether that be a desktop or a smartphone. Just like how mobile-responsive sites are vital, responsive images are too.
  6. Create all the text that optimizes images – If the viewer can’t see the images on the screen, the alt text will take place of an image. When writing the alt text, describe exactly what’s happening in the picture using relevant keywords.
  7. Use the right image at the right place – An image ranks better for the optimized keyword when it is surrounded by related text. Add content that is relevant for images and adding the content that will not distract will be best.
  8. Switch up the type of image you use – There are multiple types of images files that can add your content and intrigue the reader- making your article more SEO friendly. Just be sure the images are not copyrighted.

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SEO Copywriting Guide

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Search Engine Optimization is one vast field of website enhancement and optimization on the search engines and there are many factors that affect it. But content is the major one that affects the overall ranking. The difficulty is acknowledged by writers when writing SEO articles and presenting the details that may benefit the readers and audience.

Here is the article to guide with certain steps for SEO copywriting guide.

  1. Identifying the Target Audience – Focus on the needs for whom you are writing and what they are seeking for.
  2. Profitable Keyword Research – Keyword is necessary because the campaign cannot be started without it. List all the final set of a keyword with the help of keyword analysis tools like Google, word tracker and SEO book.
  3. Longtail terms and keyword variation – SEO can be enhanced by this and with the use of stemming and long tail keywords according to the prescribed suggestions in hittial.com, twitter trends, and Google insight.
  4. Catchy headline based on Keyword – Prepare a catchy title with your keyword placed in it. A title must temp the users to know what you are about describing.
  5. First and Last 50 words are hot – Your writing skills sound for best. All the prioritize keyword within the first 50 words.
  6. Engage with the content – Keep your content precise, straightforward and relevant. Make it interesting good flow and logical example.
  7. Not fooling the Search Engines – Search engines are well designed to detect duplications; there are many chances of getting caught whenever spam is detected. Write primarily for your audience than the search engine.
  8. Avoid Complicated Sentences – Victorian English is never expected by a reader and additionally, it must be easy to read and understand
  9. Keyword Density 1% – Never make the reader feel that you have attempted on a particular keyword.
  10. Humor is Essential – Humor rich sentence will make readers more engaged as reader mood matters.
  11. Use Bullet Points – Use bulletins to highlight your priority keywords.
  12. Proofread your content with Coffee – While sipping the sip of coffee, recheck your article or proofread and fix the errors and typos. Remove or add keywords as if needed to maintain the flow.

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Interact with Users in their Language through Multilingual Website

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It is obvious that if we are running a small or medium business, we want to make it reach to the maximum people as much as possible and we can do this through our website. For this reason, our website should be able enough to attract more visitors with its unique appearance, amazing services and quality content. But there are also some other factors which are crucial to keep in mind while developing a website which is a “Multilingual Website”.

A multilingual wordpress site is sufficient enough to attract business from other countries and we can get it on the affordable budget.

Why Multilingual website: If we are running an online business, a multilingual website will be helpful in getting more clients. As we know that there is not only a country in the world where people are speaking only in one single language. There are multiple languages in the world and this site helps us in reaching this significant population of country. A multilingual website will be helpful in connecting our business with people speaking other languages and make them our clients.

Step 01: Choose wordpress: WordPress is open source software to build software and a prominent choice for building website. Today it possesses more than 25% of the web as it is more beneficial for most of the sites. So our first step towards building a multilingual website is to choose a wordpress.

Step 02: Make it multilingual by using WPML: WordPress allows us to build sites in one language and in order to run a multilingual website with wordpress; we will have to extend it with a plugin. We can go for WPML plugin which powers half million commercial wordpress sites of all kinds.

Step 03: Pick a design: This is the best part about building websites with wordpress. There are thousands of great themes to choose form in order to have a great looking site for a very reasonable budget.

Step 04: Find a Developer: There are multiple developers out there who are using WPML so it is easy to find a developer to help in building our own multilingual sites.

Step 05: Get translators for content: As Google Translation gives us the opportunity to translate anything free and instantly which is good in some cases but in order to read our publish content on the web; we need a real person as machine cannot write texts in a foreign language which will appear native.


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Must Have WordPress Plugins

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WordPress plugins are the great and efficient tools for adding and extending the functionality to wordpress. These plugins are helpful in adding the amazing functionality to our site and make it look good. Many of us have been asking or looking for plugin suggestions to have the right set of tools that can help us in taking our business to the next level.

Although the kind or niche of our website mostly determines the essential plugins we should have on our site but there are some plugins that every WP blog needs.

Here are some must have wordpress plugins we should have on our wordpress site:

Everest Forms: Contact pages are one of the fundamental pages we need in a website; no matter it is small or big website or what type of website it is. We definitely need a contact page so that our users can contact us easily or give any feedback and reach for our business goals. So here is a plugin to create contact forms. It is a modern wordpress contact form plugin with drag and drop interface that allows us to build beautiful contact forms easily and quickly.

Jetpack: It is one of the powerful and must have plugin for every wordpress website. As its name is suggesting, it offers a pack of interesting features for our website to fly up high and make it a success. It manages our site security, website performance, traffic growth and image optimization along with website appearance and many more.

Akismet: It is one of the default plugins of wordpress that is associated with every new wordpress core installation. It is simply an anti-spam plugin that checks all comments and filters out of the spammy comments. We can have a status history for each comment in order to learn which comments were found spammy by Akismet or the moderator.

Yoast SEO: Search engine are the major source of traffic for every website and Yoast SEO is an amazing plugin that guides us all the way to create better content and improve our ranking on search engine. It mainly concentrates on creating the useful content for the users and technically SEO friendly.

User Registration: WordPress user registration is another example of integral features which we definitely do not want to miss. Essentially “register” feature is available on the default wordpress installation and can be enabled from WP dashboard by following some steps.


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All about Website Wireframe Kit

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The task of designing a website demands for a highly expert web designer and developer as it is a dynamic and ever changing process. If we are starting work with a new client without first presenting our capabilities and concept of art of the requirements, it is definitely going to end up in a quite huge mess. Clients always change their minds and here, wireframes kits play an important role.

It is great to use wireframes as they can help us in creating designs and their concept even before start working on actual work. They are so accessible and easy to use through which we can have readily presentable designs available for our clients within an hour. This better helps the client in understanding the kind of design he is looking for so that they could finalize their final idea by closely working with the wireframe to understand the website.

Look at some of the reasons for using wireframes for our websites:

  • Wireframes have the grayed out appearance through which it is easy for the client to focus on the layout and structure without being distracted by the colors or copy.
  • It gives us the opportunity to provide several very different layouts to the client to choose form so that if they scrap a wireframed layout idea, the loss will be significantly less than a fully designed layout.
  • Designers are free to complete focus on user experience and flow before choosing typefaces, colors, images and other design elements. If a design looks great but does not well, it is not a success at all.
  • It can also be iterated quickly and if the client wants any significant changes to combine elements from different versions, we can implement them on the wireframe more quickly than revising a design.

In simple words, wireframes are basically grayed out layouts that can show our recommendations for the elements to be included on the design. These wireframes do not convey any actual design details as they generally consist of gray boxes but they are focused at presenting the layouts of different features.