Category Archives: General

  • 09
    Dec 18
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Through Engagement Build Your Trust

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Revolution is a process of evolution and with evolution either the trust is built or completely shattered. Trustor credibility is one important factor that lays the foundation for organization growth, a refined knowledge and years of experience in marketing brings the trust and credibility of customers. Evolving from Tradition marketing and traditional marketing techniques to revolutionary evolving techniques has bound the customers to one singular brand. ‘Brand’ that what is called to service when authenticated by multiple users with use.

Marketing differs with an organization but building trust doesn’t it’s a factor that is earned and with professional services customers trust on internet services has increased. So here are the tips from the experts regarding developing credibility within customers.

Create – First & foremost step is to create and it means researching first. So readers or buyers are bound when reading so create free content that your audience wants to read. There are multiple ways to reach them like- blogs, infographics, research studies, E-newsletters, Webinars where you will gather information. Next step is to attract visitors and create more interaction, these all should end with a request proposal. While creating a content three basic things are important that are – client research, web analytics, and keyword research.

Promotion – Just like a product needs marketing in the same way content needs promotion on different platforms and with different ways. Firstly, nurturing the clients through E-mails and E-Newsletter and making them aware of the content. Use PPC and SEO for more link indexing plus promote through social media. All the Distribution sites and Partners will play a major role and they will get to know about new services which will be shared further.

Convert – Last but not least is optimizing the conversions through Web Analytics, A/B testing and Usability testing. Use compelling offers and use online forms to build your lists. Test continuously to improve results over time.

  • 09
    Dec 18
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Definitive Guide to Voice Search Marketing

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Did you realize that 28% Of Search Queries in India are now done by voice? Furthermore, that by 2020, half Of All Global Searches will be voice seeks? Truth be told, India is seeing 270% Year on Year Growth in Voice Searches, as uncovered in the ongoing occasion.

The fast selection of individual aides – Alexa, Siri, Google Assistant and Cortana – is changing the manner in which buyers look through the web. Voice look is quick turning into the favored mode for individuals to interface with their associated gadgets. It is likewise noticed, the headways made in voice innovation and its developing selection.
So how would we as advertisers adjust to this change? All things considered, that is the thing that this article is about!

We’ll discuss the development of voice seek, what it implies for you as advertisers and how you can utilize it to drive mindfulness, commitment and deals for your image.

For what reason is voice seek so imperative?

The conventional screen interface is missing out to voice

Throughout the most recent decade, laptops and portable screens have been the essential ways clients have connected with the web. In any case, with the coming and development of voice partners, especially keen speakers like Google Home and Amazon Echo, this is changing and evolving quickly!

The communication has now begun occurring through voice, with keen speakers, without utilizing a screen much of the time.

As advertisers, we have invested years advancing for screen User Interfaces and screen User Experiences yet when there is no screen any longer, at that point these viewpoints wind up out of date. The center is currently moving to building conversational User Interfaces and screen User Experiences.

For new web groups of onlookers, voice is the favored method of info

The second thing which makes voice so imperative is the capacity to contact new groups of onlookers.
Consider it – The following flood of India’s Internet development – The Next Billion or So Internet Users – will be generally from littler urban communities and towns. For the greater part of them, voice is an a lot less demanding and easy approach to connect when contrasted with composing on a little screen gadget. While there are indic consoles to enable these new clients, to voice is likewise a characteristic method to make an inquiry or question. Google is seeing a 270% year-on-year development in voice inquiries in India. As an advertiser, voice is your door to contact them.

Incredible, so since we’ve seen why voice is critical, how would we use it?

  • 07
    Dec 18
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Convert Your Content into Lead Generation

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Marketing strategy is very important when setting up a business. It doesn’t matter whether a business is small or big strategy is important. With the marketing strategy the team works on generating leads and now a door to door services display is minimal. Presence of social media and digital marketing bought new way of leads generation and it has become way better and easier with door to door services.

Online marketing and digital marketing is linked with content and it can play a vital role in generating leads. So, lead the way of your learning path with the points and guide mentioned below.

Show Expertise with Educational Content – Always try to educate your target audience who are looking for solutions. All the product and services features should be displayed as if you are displaying your skills. Prefer expert advice for more credibility when presenting to the audience.

Create Free Resources – Try to create E-books around your popular content and distribute these resources in lieu of contact info.

As Engaging stories Publish Case Studies – A case that will relate to a customer will always bind them to the study. Prefer a talk to start case study and end with metrics, your website should be easy for your customer to search them.

Irresistible lead Magnets should be Build – Valuable offers must be in lieu of customers’ information and there are some works that wonders but works like pop-ups, E-books & cheat sheets. The position is important for impact and always goes for right sidebars.

E-mail Workflows should be made – Separate and segment the customers according to their activity. Serve them with messages that will attract and benefit them both and as with the changing time the need of customers will change so, follow up with new content and case studies. Never forget to pitch them when convinced.

Amplify with social media – Social networks are the burning and impactful platform currently and never back down to share content on multiple social networks. Reproduce your content every week but if you are active with work daily then it will be the perfect icing on your cake as customers. Never forget your industry and make them updated too with the services and work too.

Funnel Marketing for your content – Before conversion always get to know about the different stories and journeys of customers. Nurturing your lead will your next step and make them in your priority list as they will create a score in leading.

  • 05
    Dec 18
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Tips for Social Media Management

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Management is necessary factor in every organization and the current digital world management is required for social media accounts. And the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube and P interest.

Social Media Management is more than beyond posting updates on social media profiles. SIM is a way to communicate with your audience and looking for new opportunities to increase reach and visibility. So here are the tips for best social media management any company may need.

  1. Double Check – There’s nothing quite like realizing there is a typo in a past after it has been posted for an hour. With this error your brand may look less intelligent, and it is very easy to avoid. Spell check is your friend and keep a toll to recognize such errors.
  2. Use Images – To increase the engagement on social media platforms, images are the best tool.
  3. Don’t Link Your Own Posts – A wrong message can be sent if link your own posts and it may look little tacky as well. Let the users connect with you and your organic content.
  4. Post at Prime Times – Keep in mind the prime time, means time matters a lot in social media. When posting the content on social media do research and post at times when your audience is most active online. Think of the audience you are trying to reach, and what their schedules might be like when considering post times.
  5. Use Incentives – Contest and promotions of multiple types can help and encourage your users to be active and to engage with your content.
  6. Have a sense of Humor – Prefer being natural while interacting with audience. Be human! People like to feel like there’s an actual person behind the keyboard.
  7. Stay Safe – Frequently change your passwords and remove admins from your page who no longer have an article role in your company. Stay up to date on the latest malware and bugs.
  8. Avoid Controversy – Avoid topics like religion and politics unless you are ready to face backlash.
  • 03
    Dec 18
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Avoiding Social Media Crisis

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What is a social media crisis? A social media crisis is an issue that arises in or is an amplified by social media and results in negative mainstream media coverage, a change in business process or financial loss. In simpler terms, an issue that is aroused due to media and the leading toe negative impact on the society, a process of business or may cause financial loss.

What is the reason behind this social media crisis? Lack of planning and preparedness – companies present themselves in social media platforms without preparing for the threat of a future social media crisis. The best solution is following the hierarchy and needs that are far mentioned below by the authors.

Currently, social media crisis are on the rise 76 percentile but these can be avoided with proper planning and internal investment by companies. So learn these social business hierarchies of needs to land the company solidly in social media platforms.

  1. Enlightenment – Prepare for and sew real-time market response to business processes and business planning. Make decisions based on real-time business such as customer ratings and reviews. Use real-time customer engagement by empowering employees through a holistic model and using real-time social data & insights to make key business decisions.
  2. Enablement – A support and flexibility to the employees will make them prosper and reach their goals. Trust them to use their own initiatives and encourage them to stay connected and to learn from each other. For reporting purpose to give the employees templates to measure and record social media results.
  3. Formation – Across the whole company co-ordinate social media efforts for best results. Form Centre of Excellence to serve the whole organization in terms of education, measurement and tool deployment.
  4. Safety – To respond the possible crisis organize a team and process to deal with it in future. A team monitoring and responding to the social conversation around the clock will be best. Training the team to deal with internal ‘fire drills’ and create a company-wide process for responding to customers in real time.
  5. Foundation – For social business building a strong foundation will be a good start and defining clear business objectives for using social media. Developing policies and protecting both employees and customers in relation to social media crises. Using social media tools to provide basic training to empower employees.
  • 01
    Dec 18
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SEO Copywriting Tips

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Connections are built with communication and writing is one mode that helps in communication. Writing has evolved and it sets a base for all authentic indexing and website ranking on top. But if writing doesn’t have connections, simpler terminology and language formulation it becomes difficult for readers to understand and make sense. Tips are very helpful when writing content for an SEO article or blog writing.

So here are the few helpful tips for SEO copywriting, to enhance and improve SEO content writing.

  1. Write for humans and optimize for robots – a Few years back SEO was an unknown word and SEO content was not even read. Search engines like Google prefer natural content to obvious SEO stuff. For great ranking, your content needs to be great and authentic. So always focus on flesh and bone target audience but help robots to find your content.
  2. Forget about keyword density – One of the SEO myths is a density of keywords but there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy and add in the article naturally. Cramming keywords may lead to harm when added in the article
  3. Use related keywords, synonyms, and grammatical variations – Many search engines and Google use Latent Semantic Indexing (LSI) to match the results to the intentions of the person performing the search. In order to make content relevant and easy synonyms, related keywords and grammatical variations should be used without stuffing the actual keyword into the copy.
  4. To find related Keywords use Google Tilde – When you performing a search you can add Google Tilde, a number of search results will come up with related keywords. AT the bottom of the page Google finds relevant keywords related to your query. To increase the relevance of your content use these keywords.
  5. Answer your Prospects’ Question – If your prospects have question-related to your product and services, they’ll probably search that question in Google. So try to write content that delivers credible answers and they’ll visit your website. Providing answers better than competitors will bind more & more readers.
  • 30
    Nov 18
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Different Aspects of Technical SEO

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We all know that SEO matters a lot in online businesses if we own a website and content is like the lifeblood of SEO but SEO is as important as the content but technical SEO refers to any SEO activities which do not include the content. It is the foundation of your website which gives our content the best chance to rank in the search engines through relevant keywords and phrases.

Technical SEO is the main reason for the search engines to crawl to our website and index the site. It can analyze the search engines techniques for accessing and crawling to our site.

Why Technical SEO is important? We are having a car with super sporty body with good fuel capacity but we cannot imagine the car without the good mechanics to run with as it will not be powerful. The same condition is with SEO. Only having the great content on the site is not sufficient enough if our website is not technically sound. Technical SEO should be combined with other SEO factors in order to make the SEO strategies successful.

Here, go through the few of the technical aspects of SEO:

Conducting technical SEO audit: Technical SEO audit is simply the process of finding out any issue which is acting as barrier for search engine to crawl to our site.  It also gives us the opportunity to know the possibilities for improving the site performance. In order to create a template of all the technical issues and then resolve it one by one.

Mobile optimization: It is must as today mobile users have increased to the great extent than desktop users. If our site is not mobile optimized, it is definitely a bad sign. The mobile traffic is more than the desktop traffic which means that mobile users are the ones who are visiting the site and making purchases.

Check the Robots.txt file: This file is something which would tell search engines those parts or pages of the site to be crawled and which not to be crawled. The crawled pages are those which are visible to the users and not crawling pages are those which are visible to site administrators.  The reason behind checking is that whether the entire website may have been blocked by the site owners.

Duplicate content: Google do not like the duplicate content but it can be found on both on site and off site. So we need to be careful in finding out both as if our website is having more number of duplicate content, then our site will be penalized by the search engines.

  • 29
    Nov 18
  • 0

Tips for SEO Friendly Images

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SEO friendly images are WordPress SEO  plugin which automatically updates all images with proper ALT and Title attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according to the options to set. Well explained the meaning of SEO Friendly images but to follow certain steps will be the perfect icing on a cake.

So, here are the tips for SEO friendly images that are Image Optimization when publishing the photos.

  1. Name your image file correctly – See the image accurately and depict what the image is and the keyword using it. Be sure to separate your keyword-focused name with hyphens and don’t abbreviate.
  2. Change your Image Resolution – Use the images with the highest resolution and keep in mind the space for the image and post in an article. A higher resolution will lead in longer loading time and always try to stick to the standard resolution for web an image is 72dpi.
  3. Utilize Captions – A context to a reader is necessary and that can be provided with captions. Relevant information can be added to the images and it can be used. In the overall content and also related images to feature keyword should be used.
  4. Add images to your XML sitemaps – For indexing the website pages Google uses sitemaps and they can also index the images on your site. It should make sure that your images get added to all XML sitemaps you are sending Google.
  5. Make your images responsive – Change the image size depending on what size screen the reader is on, whether that be a desktop or a smartphone. Just like how mobile-responsive sites are vital, responsive images are too.
  6. Create all the text that optimizes images – If the viewer can’t see the images on the screen, the alt text will take place of an image. When writing the alt text, describe exactly what’s happening in the picture using relevant keywords.
  7. Use the right image at the right place – An image ranks better for the optimized keyword when it is surrounded by related text. Add content that is relevant for images and adding the content that will not distract will be best.
  8. Switch up the type of image you use – There are multiple types of images files that can add your content and intrigue the reader- making your article more SEO friendly. Just be sure the images are not copyrighted.
  • 27
    Nov 18
  • 0

SEO Copywriting Guide

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Search Engine Optimization is one vast field of website enhancement and optimization on the search engines and there are many factors that affect it. But content is the major one that affects the overall ranking. The difficulty is acknowledged by writers when writing SEO articles and presenting the details that may benefit the readers and audience.

Here is the article to guide with certain steps for SEO copywriting guide.

  1. Identifying the Target Audience – Focus on the needs for whom you are writing and what they are seeking for.
  2. Profitable Keyword Research – Keyword is necessary because the campaign cannot be started without it. List all the final set of a keyword with the help of keyword analysis tools like Google, word tracker and SEO book.
  3. Longtail terms and keyword variation – SEO can be enhanced by this and with the use of stemming and long tail keywords according to the prescribed suggestions in hittial.com, twitter trends, and Google insight.
  4. Catchy headline based on Keyword – Prepare a catchy title with your keyword placed in it. A title must temp the users to know what you are about describing.
  5. First and Last 50 words are hot – Your writing skills sound for best. All the prioritize keyword within the first 50 words.
  6. Engage with the content – Keep your content precise, straightforward and relevant. Make it interesting good flow and logical example.
  7. Not fooling the Search Engines – Search engines are well designed to detect duplications; there are many chances of getting caught whenever spam is detected. Write primarily for your audience than the search engine.
  8. Avoid Complicated Sentences – Victorian English is never expected by a reader and additionally, it must be easy to read and understand
  9. Keyword Density 1% – Never make the reader feel that you have attempted on a particular keyword.
  10. Humor is Essential – Humor rich sentence will make readers more engaged as reader mood matters.
  11. Use Bullet Points – Use bulletins to highlight your priority keywords.
  12. Proofread your content with Coffee – While sipping the sip of coffee, recheck your article or proofread and fix the errors and typos. Remove or add keywords as if needed to maintain the flow.
  • 26
    Nov 18
  • 0

Interact with Users in their Language through Multilingual Website

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It is obvious that if we are running a small or medium business, we want to make it reach to the maximum people as much as possible and we can do this through our website. For this reason, our website should be able enough to attract more visitors with its unique appearance, amazing services and quality content. But there are also some other factors which are crucial to keep in mind while developing a website which is a “Multilingual Website”.

A multilingual wordpress site is sufficient enough to attract business from other countries and we can get it on the affordable budget.

Why Multilingual website: If we are running an online business, a multilingual website will be helpful in getting more clients. As we know that there is not only a country in the world where people are speaking only in one single language. There are multiple languages in the world and this site helps us in reaching this significant population of country. A multilingual website will be helpful in connecting our business with people speaking other languages and make them our clients.

Step 01: Choose wordpress: WordPress is open source software to build software and a prominent choice for building website. Today it possesses more than 25% of the web as it is more beneficial for most of the sites. So our first step towards building a multilingual website is to choose a wordpress.

Step 02: Make it multilingual by using WPML: WordPress allows us to build sites in one language and in order to run a multilingual website with wordpress; we will have to extend it with a plugin. We can go for WPML plugin which powers half million commercial wordpress sites of all kinds.

Step 03: Pick a design: This is the best part about building websites with wordpress. There are thousands of great themes to choose form in order to have a great looking site for a very reasonable budget.

Step 04: Find a Developer: There are multiple developers out there who are using WPML so it is easy to find a developer to help in building our own multilingual sites.

Step 05: Get translators for content: As Google Translation gives us the opportunity to translate anything free and instantly which is good in some cases but in order to read our publish content on the web; we need a real person as machine cannot write texts in a foreign language which will appear native.

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