Category Archives: Business

  • 03
    Nov 18
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Graphic Design Vs Web Design

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Although the web design and graphic design both are totally different concepts but still people often get confused in between these two. They both are considered as “Art Designer” and their work is misunderstood due to the involvement of art skill and creative ability. Besides, they both use almost same design tools and can do the jobs related to the web design or graphic design.

Here are some key points which are helpful for us to get the difference between these two:

Web Design: The concept of web design is associated with different skills and disciplines in the production and maintenance of websites. It also includes different areas of web design, interface design, authoring including standardized code and user experience design along with search engine optimization etc.

Graphic Design: Graphic design mainly deals with the process of visual communication and problem solving which are using one or more of typography, photography and illustration. The graphic designers are responsible for creating and combining symbols, images and text to form visual representation of ideas and messages.

Difference:

Colors: In terms of color, these two are completely different. The graphic design takes use of CMYK color mode due to rely on printing and this color used is more focused on visual impacts and visual flow guidance. On the other hand, the web design uses RGB as per the special imaging mode and it is more focused on the teasing out the relationship between the information structures.

Fonts: Generally the choice of font is more freely in the graphic design as there is no necessary to worry about the implementation of the final effect. But in the web design, it needs to be more comprehensive in order to avoid the pressure on the server by the output due to the small choose scope. With the development of technologies, this gap naturally narrowed.

Graphics: The graphic design has more performances in the use of graphics in comparison to the web design especially for the product websites. Along with this, the graphic design does not need to take the final effect into account and in terms of size of unit used in design; the graphic design uses physical sizes while web design uses pixels.

  • 30
    Oct 18
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Beta Plugins – Future of WordPress

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As an efficient content management platform, WordPress is continuously evolving with the latest technologies and also looking for adding the features that would be able to keep its visitor’s base happy as well as attract the new users on their site. Over the years, it also added some very popular additions such as Custom Post Types or Custom Fields and widgets etc.

Now there are Beta Plugins which are in the development for the possible inclusion in the future version of WordPress. These plugins provide an easy way to get involved with Beta testing WordPress. Here are some beta plugins while you have not heard much about them yet:

Two-Factor: Two-factor authentication has become quite popular throughout the industries like banking and even social media. In terms of reality of compromised data, the two-factor provides user accounts with that extra bit of security. In WordPress, they allow back-end users for further verifying their accounts through various options including email and the Google Authenticator app.

Customize Posts: This is the common issue with the users that when they create or edit content, they are not able to see the exact changes which are affecting the front-end of our website in real time. But the customize posts provides the functionality in order to resolve the issue and also allows the users to edit page and post content from within the WordPress customizer.

Dark Mode: This is one of the biggest trends which we are witnessing in the UI design in optimizing screens for easier viewing at night. This is available in multiple forms with mobile apps such as Google Maps which are changing over to a dark color scheme to coincide with the time of day and windows 10’s night light feature.

Preferred Languages: As we know that WordPress is being used by people all over the world. In this, although the existing ability for users to choose the primary language of their site is good but the software will revert back to English if a translation string in the theme or plugin cannot be found in the chosen language. Preferred languages provide users an ability to set fallback choices and also allow WordPress to move on to the next chosen language in the chin.

  • 26
    Oct 18
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YouTube Ranking Factors

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If we want quick and quality traffic on our site, YouTube videos play an important role in this as it is the second largest search engine after Google as well as it can receive more traffic from billions of users in a day. It is a very well known fact that YouTube is a valuable tool towards success in SEO of our websites.

There are many factors which should be kept in mind by the marketers in order to create quality content and positive YouTube user experience. Here are some top YouTube ranking factors to optimize for are:

  • Watch Time: It is the time for which a user watches our video.
  • Video Length: Just like quality content sometimes means longer content, videos that surpass 10 minutes in length tend to rank higher as they provide relevancy and satisfy user intent.
  • Number of subscriber: If our YouTube channels have more subscribers, it sends stronger authority signals to the search engines.
  • User interaction: It includes sharing, commenting, liking and subscribing and linking etc.

Our YouTube optimization should focus on only these ranking factors as they can enhance our search presence and make high the level of SERP domination we seek. Here are points how to accomplish them:

Choose a niche: If we want to reach to the maximum users, a generic and quality video subject could be very helpful in this regard and if we are doing that, then the first thing we would face is a lot of competition in order to rank higher on YouTube on search engines. But narrowing our focus and choosing a niche can be helpful in reaching our target users quicker and more effectively and also in large parts.

Keywords: Keywords are the integral part of the ranking process and of we want to reach more audience, we must find keywords in our niche that people may be searching for. We should perform research and determine words which are best for our target audience and craft our video title around that such as for tutorial video, it is “How To”.

Meta tags: After choosing niche, we must find the best words that could reach our target audience and meta tags are the great place to start using keywords which are relevant to the content of our video. The more relevant tags we get, the better chance of reaching our audience.

Description matters: Taking time to shoot, edit and upload a video and fill out all the others areas, we finally would come with an effective description. Most people ignore this concept but when a person searches a video, the description shows up right up there with the title of the video.

  • 24
    Oct 18
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Google+ Tactics to Increase Traffic on Site

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Google+ is more than just a social media platform. It can be an amazing tool that can help us in boosting a website’s ranking on Google’s search engine. Although Google+ is a hugely underestimated content marketing tool but now it is a great way to increase our blog’s visibility across the web. Here are some essential points which we can consider while ranking through the Google+.

Link Google+ to blog home page: This is the first step in getting results from the Google+. We can connect our profile with our blog’s home page so that we could generate incredible results, which also include our photo next to the blog post links so that anyone can search for our name.

Consider circles: Circles will be very helpful in organizing the connections into the groups we interact with in our life such as family, friends, B2B, B2C, local etc. Through this, people can view our posts by circles as well as we can send posts to circles.

Hangouts on air: They are very helpful in increasing level of branding by enabling us to host webinars for free and if we perform Hangout on Air, Google+ streams it here and on YouTube as well as records the video and sends us the recording to our email.

Use of Hash tags: Google+ also offers hash tags to make searching simple for topics just like twitter and Facebook. It is a great way to get noticed not only inside Google+ but also in the world of Google search.

Link to our blog posts: It is important that whenever we have a new blog posts, we must link it from Google+ and make that post public. It will automatically publically available both inside Google+ and in Google search results.

Use of Ripples: Ripples are the most efficient but little known feature of Google+. It is helpful in identifying people who are sharing the public posts as well as how large an audience they have. It is an amazing tool to determine who has the power to spread our post to the wider users possible.

Long post inside the Google+: Long post get the most comments with a lot of links. We should write an amazing post and link back to our own blog for the additional resources. We must focus on the hash tags with relevant topics so that they could easily be found.

  • 22
    Oct 18
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Social Media Supports SEO

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Social media plays an important role in increasing traffic and engaging users on our website. These two are essentially interrelated strategies that concentrate on building an appealing identity that is able to attract the visitors. As the social media relies on high quality content and also a visible and strong brand presence, the efforts we spend on SEO can be improved through our social media reach.

Here are some points which prove that social media supports SEO.

Publishing of creative, inspiring and informative content: Knowing about our visitors and use that information helps us in succeeding in our business activities. As a business owner, we need to educate, inform and entertain with our content. It has to be creative and informative and should be capable of attracting the users. This contributes to moving our marketing wheels. By taking all these ideas into consideration, we can create this type of content.

Shared content increases link authority: We must publish creative and inspiring content so that those who relate to it could share it with others. These important content links will provide an online tool to our users to attract others to our movement or cause. We should publish our content only those sites which are being used by most of the users. We should also know our customers as it will help us in socially network.

Social media following increases while website gain traffic: Immediately after publishing a blog post, we promote it on social media and also share it with each of our network; we get a certain number of clicks for each share. If we share the content again a third time, the traffic more than doubles. So the point is that more often we share, more likely we are to get clicks.

Community grows around brand: By using the social media content in our company’s unique way, we can easily grow our community around our brand. In order to build community in social media, we must admit our mistakes as people who admit their mistakes and faults; they build up a higher level of trust. If we also build a personal communication plan, it will enable us to stay engaged with our community.

Building authority with social media interactions reinforces reputation: When our users and potential customers identify and like the way we brand our business, they actually feel secure visiting and also see our content as credible, reliable and desired. The more users visit our site, the more Google sees our site as providing quality content. It is very helpful in ranking our site easier. If we increase our reputation on social media through the increased engagement and high quality content, it will lead to the increased online brand presence.

  • 18
    Oct 18
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Types of Usability Testing

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If we have a good analyst, we do not have to worry about the different types of usability testing for our website as he will be able to perform web analytics and also come up with best solutions for the several interactions on our website.

There can be many reasons for the requirement of usability testing such as we are not the good and experienced analysts as an analyst’s career demands for valuable experience necessarily. The other reason can be is that it requires lot of guesswork out of elimination and bug testing process.

In order to evaluate customer experience of our website, usability testing has many types and their selection is based on purpose and goals of our research.

Moderated In-Person: In this process, a facilitator will be located with the participant or in a group and it will be on hand so that it could answer questions and also respond to any feedback. If we want a quality and genuine result, the test should take place in a lab and it often explains more.

Moderated Remote: This is quite similar to the in-person testing but the only difference would be that facilitator and participant will be in separate locations and testing will be carried out by using screen sharing software. This facilitator observes the participant as well as uses the software and identifies any task flow issues.

Un-moderated Remote: This administrator conducts some particular tests for people in multiple locations for interacting with the software. Through this, we can collect a lot of data immediately and in some cases, we will have a recording of the participant’s screen.

Problem Discovery: It is also known as formative studies and the ultimate goal is to diagnose and fix as many problems as it is possible for it. It is a great activity for the purpose of using at the time of development and it is considered one of the most significant UX concepts.

Benchmark: The task of collecting benchmark data will be very helpful in explaining the performance of our website but it possesses some criticism also which is that there is a level of artificially which can raise objection on the validity of findings.

  • 16
    Oct 18
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Tips for Best Typography for Website

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Any website becomes successful when it is able to convey its intent and emotion of the business to the maximum visitors and in terms of digital world, the easiest way to perform this task is through the typeface. Typography is personal as well as can be used as an extension of a particular brand. It is important to pick up a typeface which is appropriate for our industry as well as compliments our brand and image.

Here are a few tips for bringing the most of the typography on our website:

It’s about contexts: There are particular typefaces which are appropriate for the different industries, purposes and brands such as we will not expect a toy manufacturer website to use the same font as a law firm uses. Sometimes simple font is the most appropriate option whereas other times, use of decorative font could make people talking about our website.

No excess typefaces: Having too many fonts on a website look disorganized and also confuse our visitors. It is distracting and takes attention away from our website. We should use 2 and 4 typefaces in our website design for everything. Consistency is the key to a professional website and using the same fonts throughout is the initial step towards this.

Alignment is important: An aligned text can dictate how the readers look through our web pages. For providing the best user experience, the text must be aligned for complimenting the structure and flowing of our content. Alignment is a guide for our readers, the easier it is to follow, and the more likely they are to read it.

Text size: The size of the words on web page is a great contributor to the user experience. Most people are around 20 to 23 inches from their computer screen when sitting properly, so it is important to keep design strategy in mind when implementing our website. Texts should be large enough to be legible. If there is a necessity to zoom in or out, it would impact user experience.

Spacing: This is also important when considering the texts. The correct distance between characters and words can impact appearance of our content and its readability. Too far apart letters will be harder to read and make our content appear longer.

  • 06
    Oct 18
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New Social Power Authority: – Pinterest

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Online business or social network is increasing with the better understanding search engine, now there is another pinterest, which is known to people but the use is not as spread as others. So there might be thought that it’s just another social network but think again.

Brand that are looking for PR exposure and ROI out of social media in 2018, there was a time when Facebook is frightening and, Instagram is flooded, Pinterest could be the perfect channel offering up some of the most attractive opportunities.

More power on Pinterest and less drama

Pinterest is second most famous used sites and app in U.S. and besides sharing photos, shopping products; it is the most popular social commerce platform among the social media users in the foreign states. For holiday shopping ideas and inspirations it is used, pinterest celebrates its birthday in 2010. The start was slow with just few thousands users compared to Instagram’s millions.

The history is getting marked by another social network “pinterest.” Variety of options are available on pinterest that will interest every person like fashion, home, garden, and DIY projects, which are most of the popular theme and any brand (even B2B) to reap the quality traffic, engagement and brand exposure.

Every organization on pinterest’s has their stat’s organized showing upgraded results when working on it for their business. For maximizing the opportunity, know your limits and combine the power of SEO and social ads and the push Pinterest content with certain tips.

Basics of Pinterests’

Username – It can be characters from 3-30 long and without spaces, symbols or punctuation.
About You Section – It has 160 keywords and each character is countable so it is preferred to use keywords instead of long description.

Board Names – You can add upto 100 characters, but think twice about being cute and vague as this will not help the search results.

Board Description – Sums of 500 characters are available and make sure to fill this out with keywords that count and think SEO for Pinterest.

Pin Description Limit – Pin description has 500 characters limit and here you can add links and hastags. This is an important step as it will be beneficial for adding meta tags on your blog/website as Pinterest friendly.

Max Number of Boards – you can include 500 boards and it includes secret boards and group boards that aren’t created by you.

Pins Limit – The limit for pin is 200,000 because it includes secret pins and your pins on group boards you didn’t create. This doesn’t include other people’s pins on group boards you created.

  • 28
    Sep 18
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Facts about Cloud computing

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First of all, we should know about cloud computing. Cloud computing is a type of computing which functions on shared computing resources instead of having local servers or personal devices to handle various applications. In a simple language cloud computing takes services and making them move out from an organization’s firewall security. In this storage and other works are accessed through the web. These services are delivered over the internet and paid by the cloud customer.

Cloud computing is used in various services like, software development programs, storage and software over the web, which is cloud computing. Commonly there are three characteristics of cloud computing which is common among all cloud computing, they are as follows:

1) Cloud vendor manages the back-end of the application especially the hardware.
2) A user has to pay for services like memory, processing time and bandwidth.
3) Services can be scaled, means they are scalable.

Cloud computing is also related to virtualization. Cloud computing has the ability to pay on demand and quick scaling. Some organizations say that using cloud computing, data may be lost. These are the issues which are claimed by the companies. Cloud computing is still a new paradigm in the software companies. The naming of cloud computing is derived from the traditional use of cloud which represent the internet or WAN. Cloud computing is a term for delivering the hosted services over the internet. Cloud computing allows companies to consume a compute resource example virtual machine or storage.

Following are the characteristics and benefits of cloud computing:

1) It is self service provisioning: end users can compute resources for any type of workload on demand. This result in eliminating the traditional need for IT administrators to manage compute resources.

2) Its elasticity: companies scale up when demand is increasing and scale down when demand decreases. Doing this will eliminate the need for large investments.

3) Pay per use: you have to only pay for that, what you have clicked. Means your pay depends on your click.

  • 26
    Sep 18
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Things to Ensure While Hiring I-Phone App developers

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As soon as the use of smart phones, tablets or many other electronic gadgets is increasing, the importance of mobile apps is also increasing. Apps have brought incredible growth in business operations and customers services. Numerous businesses as well as industries are having their own mobile apps.

Designing and implementing the user centric applications is essential so that we could make the best possible use of mobile devices. if we are planning on hiring mobile app developers, we should keep these following steps in mind:

Experience of Developers: Experience really matters in undertaking any task. If a developer is experienced in his field, he would be more confident in development skills. They are aware about the coming latest challenges in development and prepared in advance to face them.

Post Deployment Support: At the time of opting for the mobile application development, we must ensure that it covers every stage right from the development to design to post deployment support and maintenance as developers responsibilities do not end after its release in app store.

Portfolio: Asking about their last couple of projects is the best way to determine whether he is right person to approach or our project or not. We must take a look at the reviews and rating of their apps. In addition to this, testimonials and client references always help us in decision making.

Design of Apps: The task of building an app is not just about coding rather it is about creating a functional design and focusing n customer experience. For this purpose, it is important that our app is designed well by using latest and popular user experience principles. We should also ensure what type of app we want to develop.

Pricing: A great product matters the most rather than a cheap product which we can buy in case of mobile app development. Our budget limitations, their quality of previous work and expertise will be very helpful in deciding whether they are eligible for doing this job or not. We should set the budget as well as timeframe for the development.

NDA Agreement: It stands for the “Non Disclosure Agreement” which is a contractual agreement. It states that both the parties involved will work for protecting the confidentiality of the particular information no matter what the complications are but the data will not be disclosed to the third party.

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