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Does the Page Load Speed really affect Google Rankings?

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Page ranking on Google search engine has been the matter of prime importance for website owners. And they really pay heed to it.  They leave no stone unturned to raise their website ranking. And a few years before it was concluded that time needed to load a website really affects its ranking on search engines too. Read on to know in detail about it.

google-page-speed

First we try to understand this point from a layman view. If an online user searching something opens your website and it takes in loading, then definitely he or she will look for the options. As in this tech world time matters a lot and seconds too value a lot. So, obviously Google will rank those sites high on the search engines which can be loaded in least time. And if your website takes time then it will have a lower ranking although it has quality content too.

Google Chrome, Google Toolbar data and Google Analytics are the different sources which give the speed related information to Google. One can know about the page speed from the Labs section of the webmasters tool.  Quality is the criteria of prime importance on Google and on all aspects it is considered. So all those who are thinking to generate business from their website should measure the loading speed of their website and if it’s less than they should work on it. Upgrading the server, using codes and files can help in increasing the speed of the website to a considerable extent. This in turn will Help in converting users to clients and customer satisfaction too.