Tag Archives: Social media

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How to manage Instagram Presence of your Business

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How to manage Instagram Presence of your Business


Managing your business’s Instagram presence effectively involves several key steps and strategies to build a strong and engaging online presence. Here’s a step-by-step guide to help you manage your business’s Instagram presence:

  1. Define Your Goals:
    • Determine what you want to achieve on Instagram. Common goals include brand awareness, lead generation, website traffic, and customer engagement.
  2. Create a Content Strategy:
    • Develop a content plan that aligns with your business goals.
    • Decide on the type of content you’ll create, such as photos, videos, stories, and reels.
    • Establish your brand voice and style to maintain a consistent visual identity.
  3. Content Calendar:
    • Create a content calendar to schedule posts in advance. Consistency is key to maintaining an active presence.
    • Use social media management tools like Buffer, Hootsuite, or Later to schedule and automate posts.
  4. High-Quality Visuals:
    • Invest in high-quality visuals. Use professional photos or graphics to make your content visually appealing.
    • Consistency in color schemes and visual style helps create a cohesive brand identity.
  5. Engage with Your Audience:
    • Respond promptly to comments and messages. Engage with your audience by asking questions and encouraging discussion.
    • Use Instagram Stories’ interactive features like polls, questions, and quizzes to boost engagement.
  6. Use Hashtags Strategically:
    • Research relevant hashtags in your industry and niche. Include a mix of broad and specific hashtags in your posts.
    • Create a branded hashtag unique to your business to encourage user-generated content.
  7. Collaborate and Partner:
    • Collaborate with influencers, other businesses, or industry partners to expand your reach.
    • Participate in Instagram challenges, contests, or takeovers with relevant accounts.
  8. Monitor Analytics:
    • Regularly review Instagram Insights to gain insights into your audience’s behavior, post performance, and growth metrics.
    • Adjust your strategy based on what works best for your audience.
  9. Paid Advertising:
    • Consider using Instagram’s paid advertising options, such as sponsored posts, stories ads, and carousel ads, to reach a larger and targeted audience.
  • User-Generated Content (UGC):
    • Encourage your customers and followers to create content related to your brand. Repost and credit them for their content.
    • UGC builds trust and credibility.
  • Community Building:
    • Build a sense of community around your brand by regularly engaging with your audience and showing appreciation for their support.
    • Host live Q&A sessions, webinars, or events to connect with your followers.
  • Adapt to Algorithm Changes:
    • Stay updated with Instagram’s algorithm changes and adjust your strategy accordingly. For example, prioritize content formats favored by the algorithm.
  • Monitor Competitors:
    • Keep an eye on your competitors’ Instagram activities. Analyze their strategies and identify opportunities to differentiate your brand.
  • Evaluate and Adjust:
    • Regularly evaluate the effectiveness of your Instagram strategy in meeting your goals.
    • Adjust your approach based on what works and what doesn’t.
  • Legal Compliance:
    • Ensure that your content complies with Instagram’s policies and relevant laws, including copyright and trademark regulations.

Remember that building a strong Instagram presence takes time and consistent effort. Monitor your progress, adapt your strategy, and always focus on delivering value to your audience to foster a loyal following for your business.

Suggestions to create Engaging Content for Instagram Presence of your Business

Creating engaging Instagram posts for your digital marketing and SEO company can help you showcase your expertise and attract potential clients. Here are some suggestions:

  1. Educational Infographics: Create visually appealing infographics that explain digital marketing and SEO concepts in a simple and informative way. Use eye-catching graphics and concise text to make it easy for your audience to understand.
  2. Client Success Stories: Share case studies or success stories from your clients. Highlight the challenges they faced and the solutions your company provided. Include before-and-after results to showcase your expertise.
  3. Behind-the-Scenes: Give your followers a glimpse of your daily work. Share photos or short videos of your team collaborating, brainstorming, or working on client projects. Humanize your brand by introducing your team members.
  4. Tips and Tricks: Post regular tips and tricks related to SEO, digital marketing, and industry trends. These can be in the form of carousel posts, videos, or short written tips. Encourage engagement by asking questions or prompting followers to try the tips themselves.
  5. Industry News and Updates: Stay up-to-date with the latest trends and news in the digital marketing and SEO industry. Share important updates with your followers and offer your insights on how these changes can impact businesses.
  6. Quote Graphics: Create visually appealing graphics featuring quotes from industry experts or your own insights. Use relevant hashtags to reach a broader audience interested in your niche.
  7. Interactive Content: Host interactive content such as polls, quizzes, or Q&A sessions in your Instagram Stories to engage your audience and gather feedback. This can also help you understand your followers’ needs better.
  8. Before-and-After Visuals: Share visual transformations of websites or marketing campaigns you’ve worked on. Highlight the improvements you made and the impact on your client’s business.
  9. Video Tutorials: Create short video tutorials or how-to guides on various digital marketing and SEO topics. Use clear and concise explanations to help your audience learn something new.
  • User-Generated Content: Encourage your satisfied clients to share their experiences with your services on Instagram. Repost their content on your profile and add a testimonial or a thank-you message.
  • Interactive Challenges: Create challenges or contests related to SEO or digital marketing. For example, challenge your followers to optimize a specific webpage and reward the best entry.
  • Promotions and Discounts: Announce special promotions, discounts, or limited-time offers on your services. Create visually appealing graphics with clear instructions on how to redeem them.
  • Collaborations and Partnerships: Showcase collaborations with influencers or industry partners. Highlight the value they bring to your services or share joint content.
  • Milestones and Celebrations: Celebrate company milestones, such as anniversaries or reaching a certain number of clients. Thank your followers for their support and loyalty.
  • Interactive Stories: Use Instagram Stories to engage your audience with polls, quizzes, and interactive features. Share quick insights and updates in a casual and engaging manner.

Remember to maintain a consistent posting schedule, use relevant hashtags, and engage with your followers through comments and direct messages to build a strong Instagram presence for your business or company.


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Lead Generation through LinkedIn

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In content marketing, your network is everything. Although publishing a brilliant article on a site with thousand or million readers is a great credibility booster and it won’t matter if you are approaching the right people. LinkedIn is a new stepped plate in social media for publishing and it is becoming a prime place for brands to share content. Now anyone can share their viewpoint and can publish it to the professional networking site. An easier way for companies to target the audience of their product need directly.

So how LinkedIn is actually helpful in generating potential leads and setting a separate brand entity in the market because now visibility is very important and also engaging directly with your network will create more tangible business opportunities. So here is the guide and idea of generating leads from LinkedIn.

Brand Yourself Correctly – Being an owner is good but being an expert will be best of best. The profile is the first things that impact the reader or organization additionally prefer language that is easy to understand. People are more into experts than interacting with owners because searches are more for an expert who can help in a specific problem they are facing. Experts are the one who leads want to connect with.

Provide a Reason to Click and Connect – Landing page should be more personal and attractive. An expert with profile should have a landing page for any product or services with a deal of activeness and it will perform much better way. It’s useful to apply the same concept to your profile saying much more compelling headlines and description.

Focus on their Needs – Presenting the full information (skills, experience, and expertise). Even though the profile is all about you, you want to write all the information from the perspective of what skills and experience allow you to do for clients or customers. By focusing on the needs of the person reading your profile, you will greatly increase the needs of the likelihood of them actually reaching out to you instead or simply navigating to another profile.

 


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Convert Your Content into Lead Generation

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Marketing strategy is very important when setting up a business. It doesn’t matter whether a business is small or big strategy is important. With the marketing strategy the team works on generating leads and now a door to door services display is minimal. Presence of social media and digital marketing bought new way of leads generation and it has become way better and easier with door to door services.

Online marketing and digital marketing is linked with content and it can play a vital role in generating leads. So, lead the way of your learning path with the points and guide mentioned below.

Show Expertise with Educational Content – Always try to educate your target audience who are looking for solutions. All the product and services features should be displayed as if you are displaying your skills. Prefer expert advice for more credibility when presenting to the audience.

Create Free Resources – Try to create E-books around your popular content and distribute these resources in lieu of contact info.

As Engaging stories Publish Case Studies – A case that will relate to a customer will always bind them to the study. Prefer a talk to start case study and end with metrics, your website should be easy for your customer to search them.

Irresistible lead Magnets should be Build – Valuable offers must be in lieu of customers’ information and there are some works that wonders but works like pop-ups, E-books & cheat sheets. The position is important for impact and always goes for right sidebars.

E-mail Workflows should be made – Separate and segment the customers according to their activity. Serve them with messages that will attract and benefit them both and as with the changing time the need of customers will change so, follow up with new content and case studies. Never forget to pitch them when convinced.

Amplify with social media – Social networks are the burning and impactful platform currently and never back down to share content on multiple social networks. Reproduce your content every week but if you are active with work daily then it will be the perfect icing on your cake as customers. Never forget your industry and make them updated too with the services and work too.

Funnel Marketing for your content – Before conversion always get to know about the different stories and journeys of customers. Nurturing your lead will your next step and make them in your priority list as they will create a score in leading.


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Tips for Social Media Management

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Management is necessary factor in every organization and the current digital world management is required for social media accounts. And the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube and P interest.

Social Media Management is more than beyond posting updates on social media profiles. SIM is a way to communicate with your audience and looking for new opportunities to increase reach and visibility. So here are the tips for best social media management any company may need.

  1. Double Check – There’s nothing quite like realizing there is a typo in a past after it has been posted for an hour. With this error your brand may look less intelligent, and it is very easy to avoid. Spell check is your friend and keep a toll to recognize such errors.
  2. Use Images – To increase the engagement on social media platforms, images are the best tool.
  3. Don’t Link Your Own Posts – A wrong message can be sent if link your own posts and it may look little tacky as well. Let the users connect with you and your organic content.
  4. Post at Prime Times – Keep in mind the prime time, means time matters a lot in social media. When posting the content on social media do research and post at times when your audience is most active online. Think of the audience you are trying to reach, and what their schedules might be like when considering post times.
  5. Use Incentives – Contest and promotions of multiple types can help and encourage your users to be active and to engage with your content.
  6. Have a sense of Humor – Prefer being natural while interacting with audience. Be human! People like to feel like there’s an actual person behind the keyboard.
  7. Stay Safe – Frequently change your passwords and remove admins from your page who no longer have an article role in your company. Stay up to date on the latest malware and bugs.
  8. Avoid Controversy – Avoid topics like religion and politics unless you are ready to face backlash.

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Avoiding Social Media Crisis

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What is a social media crisis? A social media crisis is an issue that arises in or is an amplified by social media and results in negative mainstream media coverage, a change in business process or financial loss. In simpler terms, an issue that is aroused due to media and the leading toe negative impact on the society, a process of business or may cause financial loss.

What is the reason behind this social media crisis? Lack of planning and preparedness – companies present themselves in social media platforms without preparing for the threat of a future social media crisis. The best solution is following the hierarchy and needs that are far mentioned below by the authors.

Currently, social media crisis are on the rise 76 percentile but these can be avoided with proper planning and internal investment by companies. So learn these social business hierarchies of needs to land the company solidly in social media platforms.

  1. Enlightenment – Prepare for and sew real-time market response to business processes and business planning. Make decisions based on real-time business such as customer ratings and reviews. Use real-time customer engagement by empowering employees through a holistic model and using real-time social data & insights to make key business decisions.
  2. Enablement – A support and flexibility to the employees will make them prosper and reach their goals. Trust them to use their own initiatives and encourage them to stay connected and to learn from each other. For reporting purpose to give the employees templates to measure and record social media results.
  3. Formation – Across the whole company co-ordinate social media efforts for best results. Form Centre of Excellence to serve the whole organization in terms of education, measurement and tool deployment.
  4. Safety – To respond the possible crisis organize a team and process to deal with it in future. A team monitoring and responding to the social conversation around the clock will be best. Training the team to deal with internal ‘fire drills’ and create a company-wide process for responding to customers in real time.
  5. Foundation – For social business building a strong foundation will be a good start and defining clear business objectives for using social media. Developing policies and protecting both employees and customers in relation to social media crises. Using social media tools to provide basic training to empower employees.

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Benefits of Hybrid Application

Benefits of Hybrid Application

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Hybrid mobile apps are like other mobile applications, that are available in mobile phones. It can be installed on your device, as it is available on app stores. With the application, one can play games, engage with their friends through social media, click photos, track their health and much more.

Hybrid Application is similar to websites on the internet, which is built on the combination of web technologies like HTML, CSS, and JavaScript. The key difference is that hybrid apps are hosted inside the native application that uses mobile platform’s Web View. With is application enabling and accessing device capabilities such as an accelerometer, camera, contacts, and more. Inside the mobile browser will be of no use as they are restricted with the capabilities.

With the basic understanding of Hybrid Application there are many benefits of it as well, which are mentioned below:-

1. Enabled to Access mobile Data – Similarly like a native app, Hybrid comes with certain features to access device data seamlessly. The hybrid app not only accesses information from GPS and camera but also contacts book as well as push notifications.

2. Works in Offline Mode – This app works even is able to run offline. The user friendly app where previously loaded data can be utilized for interaction without any hassle.

3. Scaling is Easy – Setting up of compatibility is easy to create with Hybrid apps, varying with an array of different mobile platforms as well as operating systems. For varied platform, there is no need to write code from scratch. The sole reason behind is, its supports amazing architecture that minimizes the usage of same code again.

4. Implementation of Content is easy- The quality features of the Hybrid application, developers can easily implement application content in mobile apps. Productivity is optimized and also results in saving cost and time.

5. Speed- Hybrid applications are designed and positioned in a place where users can get help and support and keeps them away from the hassle of slow processing and are bound to deliver the seamless experience to the users.

6. Integration Easiness – The working of Hybrid mobile apps are perfect and it works well with messaging, cameras, GPS, and other device information in order to provide the best possible user experience. Hence, contributing to enhanced customer satisfaction as an end product.


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Basic Content Marketing Considering in B2B and B2C

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Content gives vision to idea and words provide a view of an innovative idea into papers. Content always plays a bridge between owner and their people of an audience, different platforms use different ways of writing format like informational content, entertainment content, website content, digital content. The best way of communicating information, thoughts, and news using all those platforms of social media and digital media will be always beneficial and currently trending.

Content plays a vital role in the marketing of an organization that is present in an online platform and content marketing is the new term which differs in B2B and B2C but the tactics differ. The key differences on both will be effective if content written targeted to the right audience and right platform with the right message.

B2B, around 51 percentile of marketers don’t have effective processes in place to evaluate the quality of leads and in simpler terms means identifying of prospects is way less. Whereas B2C identify their prospects around 64 percentile and this process quality leads get lost and forgotten.

E-mail marketing rate of in B2B and B2C is 58 percentile and 63 percentile respectively and this land as the most effective marketing strategy processes for the marketers.

One of the difficult tactics faced by marketers is a content creation in B2B and the rate is 39 percentile but the difficulty phase faced by Business to Consumer marketers comes with social media in the execution of content.

Other social media which help a lot both to B2B and B2C marketers are LinkedIn and Facebook by the percentile of 83 percentile and 90 percentile respectively. In B2B, marketers connect with other companies and increasing their network.

Another important factor that comes in content marketing is Blog content i.e. part of off page SEO which plays a major impact in the presence of the website. Blogs content written get into the count list of Google with the attached links and in B2B marketers get 67% of leads and in B2C marketers get 88% of leads per month with their blog writing and content creation.

Marketing has just evolved with the time it’s no more marketing door to door because people are just e-mail away. Digital marketing will more and communicating with the lead will become more convenient.


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Social Media Supports SEO

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Social media plays an important role in increasing traffic and engaging users on our website. These two are essentially interrelated strategies that concentrate on building an appealing identity that is able to attract the visitors. As the social media relies on high quality content and also a visible and strong brand presence, the efforts we spend on SEO can be improved through our social media reach.

Here are some points which prove that social media supports SEO.

Publishing of creative, inspiring and informative content: Knowing about our visitors and use that information helps us in succeeding in our business activities. As a business owner, we need to educate, inform and entertain with our content. It has to be creative and informative and should be capable of attracting the users. This contributes to moving our marketing wheels. By taking all these ideas into consideration, we can create this type of content.

Shared content increases link authority: We must publish creative and inspiring content so that those who relate to it could share it with others. These important content links will provide an online tool to our users to attract others to our movement or cause. We should publish our content only those sites which are being used by most of the users. We should also know our customers as it will help us in socially network.

Social media following increases while website gain traffic: Immediately after publishing a blog post, we promote it on social media and also share it with each of our network; we get a certain number of clicks for each share. If we share the content again a third time, the traffic more than doubles. So the point is that more often we share, more likely we are to get clicks.

Community grows around brand: By using the social media content in our company’s unique way, we can easily grow our community around our brand. In order to build community in social media, we must admit our mistakes as people who admit their mistakes and faults; they build up a higher level of trust. If we also build a personal communication plan, it will enable us to stay engaged with our community.

Building authority with social media interactions reinforces reputation: When our users and potential customers identify and like the way we brand our business, they actually feel secure visiting and also see our content as credible, reliable and desired. The more users visit our site, the more Google sees our site as providing quality content. It is very helpful in ranking our site easier. If we increase our reputation on social media through the increased engagement and high quality content, it will lead to the increased online brand presence.


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Types of Usability Testing

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If we have a good analyst, we do not have to worry about the different types of usability testing for our website as he will be able to perform web analytics and also come up with best solutions for the several interactions on our website.

There can be many reasons for the requirement of usability testing such as we are not the good and experienced analysts as an analyst’s career demands for valuable experience necessarily. The other reason can be is that it requires lot of guesswork out of elimination and bug testing process.

In order to evaluate customer experience of our website, usability testing has many types and their selection is based on purpose and goals of our research.

Moderated In-Person: In this process, a facilitator will be located with the participant or in a group and it will be on hand so that it could answer questions and also respond to any feedback. If we want a quality and genuine result, the test should take place in a lab and it often explains more.

Moderated Remote: This is quite similar to the in-person testing but the only difference would be that facilitator and participant will be in separate locations and testing will be carried out by using screen sharing software. This facilitator observes the participant as well as uses the software and identifies any task flow issues.

Un-moderated Remote: This administrator conducts some particular tests for people in multiple locations for interacting with the software. Through this, we can collect a lot of data immediately and in some cases, we will have a recording of the participant’s screen.

Problem Discovery: It is also known as formative studies and the ultimate goal is to diagnose and fix as many problems as it is possible for it. It is a great activity for the purpose of using at the time of development and it is considered one of the most significant UX concepts.

Benchmark: The task of collecting benchmark data will be very helpful in explaining the performance of our website but it possesses some criticism also which is that there is a level of artificially which can raise objection on the validity of findings.


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How should be Modern Marketers?

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As soon as the field of SEO is evolving, the necessity is also increasing for the marketing teams to use left and right brained skill sets. They need creativity and imagination so that they could create great content that would inspire social shares and contributes in high ranking searching.

They should be expert in the art of performance tracking and analytics. The tactics of the modern marketers includes influence and storytelling through the structures and analytics. This kind of balance is necessary in order to succeed in the SEO landscape.

SEO is important both in terms of technical and creative. Along with optimization of their technology, they also need to ensure that our content is compelling as well as interesting and unique with human interests.

User experience is the bridge that connects all of these components as we know that audiences are becoming different and so are their tactics and strategies used to reach them. So it is obvious that there are some sorts of skills that are being required by today’s modern marketers and professionals as well.

There are mainly two types of skills which are required by the marketing professionals:
• Hard Skills
• Soft Skills

Hard Skills: It mainly includes

  • Analytics: Through the analytics, he would be able to interpret audience, behavior as well as can assess campaign performance and measure ROI.
  • Content Strategy: It is helpful in defining our content goals and its uses in SEO, link building and amplification the best practices.
  • Social Media: If he is expert in the social media marketing, it will help to company in making the smart decisions with their time and money on social.
  • Mobile: Today very person use mobile so he should be expert in mobile marketing and also deliver successful social campaigns on mobile.
  • E-Commerce: Through this, he can use insights about customers, campaigns, social and mobile for helping new channels.

Soft Skills: It mainly includes:

  • Creative: He should be capable of bringing new ideas and interpretations to issues and knows better ways to solve them and use power of well written words.
  • Resourcefulness: He must be capable of finding most accurate sources of data and make the most correct analysis.
  • Adaptability: He should be adapting to the emerging technologies and methodologies.
  • Leadership: He would be able to lead and inspire peers with his insights and new ideas, experiences and innovations.