Tag Archives: SEO Copywriting

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SEO Copywriting Tips

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Connections are built with communication and writing is one mode that helps in communication. Writing has evolved and it sets a base for all authentic indexing and website ranking on top. But if writing doesn’t have connections, simpler terminology and language formulation it becomes difficult for readers to understand and make sense. Tips are very helpful when writing content for an SEO article or blog writing.

So here are the few helpful tips for SEO copywriting, to enhance and improve SEO content writing.

  1. Write for humans and optimize for robots – a Few years back SEO was an unknown word and SEO content was not even read. Search engines like Google prefer natural content to obvious SEO stuff. For great ranking, your content needs to be great and authentic. So always focus on flesh and bone target audience but help robots to find your content.
  2. Forget about keyword density – One of the SEO myths is a density of keywords but there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy and add in the article naturally. Cramming keywords may lead to harm when added in the article
  3. Use related keywords, synonyms, and grammatical variations – Many search engines and Google use Latent Semantic Indexing (LSI) to match the results to the intentions of the person performing the search. In order to make content relevant and easy synonyms, related keywords and grammatical variations should be used without stuffing the actual keyword into the copy.
  4. To find related Keywords use Google Tilde – When you performing a search you can add Google Tilde, a number of search results will come up with related keywords. AT the bottom of the page Google finds relevant keywords related to your query. To increase the relevance of your content use these keywords.
  5. Answer your Prospects’ Question – If your prospects have question-related to your product and services, they’ll probably search that question in Google. So try to write content that delivers credible answers and they’ll visit your website. Providing answers better than competitors will bind more & more readers.

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SEO Copywriting Guide

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Search Engine Optimization is one vast field of website enhancement and optimization on the search engines and there are many factors that affect it. But content is the major one that affects the overall ranking. The difficulty is acknowledged by writers when writing SEO articles and presenting the details that may benefit the readers and audience.

Here is the article to guide with certain steps for SEO copywriting guide.

  1. Identifying the Target Audience – Focus on the needs for whom you are writing and what they are seeking for.
  2. Profitable Keyword Research – Keyword is necessary because the campaign cannot be started without it. List all the final set of a keyword with the help of keyword analysis tools like Google, word tracker and SEO book.
  3. Longtail terms and keyword variation – SEO can be enhanced by this and with the use of stemming and long tail keywords according to the prescribed suggestions in hittial.com, twitter trends, and Google insight.
  4. Catchy headline based on Keyword – Prepare a catchy title with your keyword placed in it. A title must temp the users to know what you are about describing.
  5. First and Last 50 words are hot – Your writing skills sound for best. All the prioritize keyword within the first 50 words.
  6. Engage with the content – Keep your content precise, straightforward and relevant. Make it interesting good flow and logical example.
  7. Not fooling the Search Engines – Search engines are well designed to detect duplications; there are many chances of getting caught whenever spam is detected. Write primarily for your audience than the search engine.
  8. Avoid Complicated Sentences – Victorian English is never expected by a reader and additionally, it must be easy to read and understand
  9. Keyword Density 1% – Never make the reader feel that you have attempted on a particular keyword.
  10. Humor is Essential – Humor rich sentence will make readers more engaged as reader mood matters.
  11. Use Bullet Points – Use bulletins to highlight your priority keywords.
  12. Proofread your content with Coffee – While sipping the sip of coffee, recheck your article or proofread and fix the errors and typos. Remove or add keywords as if needed to maintain the flow.