Tag Archives: branding

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Website Redesigning: Reasons to Do it today

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Now a day’s most of the people look at the Website, before starting a deal with anyone. Whether it’s a small or a very big company, all know very well that maintaining a website is very necessary for growing their business. Besides, this maintaining a good and updated website is also becoming very necessary. It may require good deal of consideration, time, and potential capital, for doing all this, but the upside is enormous.

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Redesigning doesn’t mean that you need to change every single one of your branding and graphic design elements. It would involve some functional modifications that are involved in smooth functioning and can also help you in attending marketing goals. Read on to know in detail about the reasons, why you should go for it.

Output is not up to the mark
You find your website functional, gorgeous, and pixel-perfect, but still you are not getting the results you are expecting. Examine conversion rates of your site — visitor-to-lead and lead-to-customer typically being the most important — this can give make everything clear that what needs to be adjusted on it.

You want a responsive website
Usage of mobile web is growing by leaps and bounds, so to facilitate your clients, you need to make sure your website can be viewed on all types of devices, like desktops, laptops, tablets, and smart phones. Mobile friendly website can help you in reaching larger audience.

You want to incorporate Social media
Featuring social media through your web site is very important; you remain connected with a large number of people through this. Users can easily share, tweet, or pin your content through these social sharing tools.

Adding new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today. You can take advantage of the latest technology that web-savvy users expect through this re-designed website.


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Things to Consider Before Choosing Web Design Agency

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Every small or big company wants a have an online footprint in this high tech world. Web site is the front face of the company so it should be always well structured, user-friendly and appealing. It showcases the reputation and skills of any company. Attracting visitors and turning them into clients is basically the motto of designing a website. For this you need to rely on the services of professional and reputed IT design and development companies, which can really help in turning your ideas into reality. So, if you are looking for a best Web design agency, then here are a few suggestions that you should keep in mind.Web-design-services1

Experience and Skills
Experience in the business area is one of the important aspects that everyone should look for. And next comes the technical and marketing skills. Experienced and reputed companies will always have skilled professionals in every field whether it’s SEO, content, designing or development. To check out all this have a look at company’s portfolio. Websites listed here can help in exploring their creativity and in the mean time it could also help in judging that whether it is the right fit for you or not. Reading testimonials can also help in knowing that what they have served their clients.

Understanding Specifications
Professional agencies always consider the needs and specifications of clients. They cannot tailor the expected services, until and unless they pay heed to your demands. For this prompt and effective communication is very necessary. You can analyze this through different meetings before making any decision. At last having everything completed on time is very important.

Make sure that you are not cheated
Being skeptic is not an issue, in today’s world. As you are surrounded by a variety of people and you never know who is going to cheat you. So don’t leave any room for anyone, try all the parameters to verify that you are building a relationship with a genuine person. Calling up the references they have listed can help in solving many queries. Besides this you can also read their reviews on Google +, Twitter, face book and other social networking sites.

Another way of manipulating things can be asking the right questions. Ask them about their experience with the similar projects, can they work on your budget and provide you the value for money. How they respond to your inquires can help in judging how effective they are in communication. Client interaction procedures and company policies should be read properly.

In the end a good branding agency better understands the problems, have a well defined process, have a good reputation in the market and can serve you according to your budget.


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Blog Is an Important Business Branding tool

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Blog or Web log is a publicly accessible personal journal, where an individual shares his experiences, feelings and thoughts. But, today scenario has changes a lot. Now, it has become a well known marketing strategy followed by all types of business owners to catch up with tough online competition. Powerful online presence is necessary for business growth; it leaves a great impact of your brand in local and international market. Read on to know in detail that why blogging is still important when you have a website too.

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Drives traffic to the business website
Having a business website is just not done! Traffic leading this site is very important. There should be some reasons that users should be attracted towards your website. Informative and relevant content uploaded on blogs helps in attracting the customers. It also motivates them to know more about the business through your website.

Building Good relationships with customers
Making sales is not the motto of any big or small company. For becoming a well-known brand in the market all look for establishing good relationship with the customers. Trust is the key of such long-term relationships, which is build when you work to satisfy customers. They can trust you when they know more about you. Blogging gives you a chance to endorse your services or products and also helps in promotion of the website.

Attracting new potential clients
Exiting customers are connected to your company through the blog. They can share their problems here and you can provide them solutions too. But, besides keeping good relationship with customer’s attaching new clients is also equally important. For which you need to show that how potential you are providing solutions and how much you are connected to them.

Helps with Search Engine Optimization
SEO is a proven way of increasing traffic towards website. Proper keywords and links that can help in good search engine rankings can be incorporated through blogs. Blog helps in optimizing web pages. Websites which are regularly updated through blogs are more relevant according to search engines like Google and Yahoo.

Builds Credibility
Social media has changed the internet world a lot. Number of companies rely on this and have abandoned blogging practically. But, it’s a mistake. Social media is a good platform which helps in promoting interaction and connecting with customers. But, it cannot help in building trust and credibility.

In the end Blog can be considered an ideal platform for generating business by building relationships. It can be recommended as a key element for branding.