Tag Archives: Blog

  • 04
    Sep 18
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Advantages of SEO

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There are various advantages of SEO that will blow your mind. You will feel thankful by reading this. Every online business needs SEO to promote their services. And to get optimized traffic to your website. The top search engines are Google, Bing, yahoo etc.
Following are the advantages of SEO:

1)There are many people who search your services or products on search engines: 2 billion people are online. 93% of activities are done on search engine. There are around 4000 searches per second. So there are probabilities of getting your business searched on the search engine, so this is the benefit of SEO that you can get traffic to your website.

2)SEO brings you quality traffic: People will search you on search engine for solving their problems. Because the search traffic is due to their interest in services which you provide on your online business.

3)SEO traffic is more probable to convert. It provides you best conversion rates for various websites.

4)SEO helps in increasing sales and leads: it will increase the sales of your services and products, because more people are likely to visit your website.

5)SEO can also decrease your cost per acquisition: one of the Advantage of SEO is that it is free. And less expensive to advertize to customers. If you hire a SEO company then you have to pay the large amounts.

6)Generally, SEO is not involved in monetary based advertisements: you do not need to advertize if you have outstanding SEO standings. You can also increase ranking of your website without using pay per click.

7)It provides you 24/7 services for SEO rankings: SEO is 24/7. It does not take rest. Your ranking will not be removed overnight, you can increase your website ranking all day and anytime. Once your ranking is high then your business will get promotion even if you are sleeping.

8)SEO increases awareness of your brand: along with increasing ranking of the website, it also increases your brand quality. Spreading awareness is important for your business.

9)SEO sour your business and give you higher ROI.

10)One can easily access the data and the results you will get will be long and everlasting, as it will be on a high rank website.

SEO helps in creating new avenue for small business, as we know that world-wide-web, has become the way to earn the world economy. Also it is the fastest method to build the online market.

  • 20
    Dec 14
  • 0

Easy Internet Marketing Tips

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Internet covers major part of the world and most of us have heard the word Internet marketing. Some people think that it is all about selling products online. Some think that it for company or brand. But it is all about helping customers with solutions. Marketers, buyers, sellers, etc are the different group of people of this market. Growth potential I for any type of business is unlimited in this field. So, owners should take care of different tips that can help them. Here we have discussed few easy tips that can help you a lot in this field.

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Blog
Blog is the best and easiest way of marketing is making a blog for your business whether it’s small or big. “By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines” This is revealed through surveys and it surely has a positive impact on SEO. The fresh and unique content added through blogs helps in communicating with the clients and it keeps them engaged too! Guest blogging is also one of the ways which is becoming popular day by day.

Business page on Facebook
Facebook is no doubt one of the most common and trusted platform which most of the people use for their business promotion. This can be easily done and helps your clients in remaining connected with you all the time. Managing a facebook page is not at all a difficult task and you can inform your clients about the latest happenings also. Facebook campaign can also speed up the process in a number of ways.

Email Reminders
Email marketing is another way of engaging customers. Through this little effort you can tell your clients about the latest deeds you are offering. If you are offering any time-limited deals or offers and you want that maximum clients should take benefit of this then email marketing can be the best way.

Webinars, press releases, instagram are the other ways that can help you a lot!

  • 14
    Nov 14
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Effective ways to market your Blog

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Blog writing is the easiest way now-a-days to use your right to expression in so many ways. Also, it is a ready source to get useful information on niche topics for a wide range of users. People usually follow their favorite writers or public figures via their blogs.

On the contrary, despite of providing high quality information on important topics, some blogs could remain deprived of required amount of traffic. No matter what you are providing in your blog, if its not reaching to its target audience, its a far cry in oblivion.

In order to make it on Google top list, a blog has to be optimized and required to be carried on the “Online Platforms” effectively and regularly.

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Here are some easy to practice tips in order to market your blog effectively and make it a success in web world.

Keep it Social Media Friendly:
How would you feel, if you dress impeccably, while putting the perfect make up on and with the right choice of accessories but still no one even look at you, let alone compliment you because you are locked up in a room! Cherry on the top – no one even knows that you are in that room.

I know, that would make you feel very angry and disappointed but isn’t it the same situation what is happening to your blog where you are writing all the good information about different topics but not showcasing it properly to world and still clueless that why on earth your blog is not getting any attention!

 The simple solution would be – to link your blog with your social media profiles, like Facebook, Twitter, Google+, Linked-In, StumbleUpon or Pinterest etc. Once you’re done writing and proof reading your article, post it on your blog and make sure that a link or a part of your post is being shown on your social media profiles.

Also, share your post with related groups. For example, if you are writing about Web Promotion, then target people who are related with SEO, Web or any other kind of Media promotion. This simple trick would gain a lot of attention for your blog.

 Keep yourself “email list” ready
Your email list is your best friend, where all the contacts, you have ever earned are resting together. Just believe in those who have trusted you so far and keep on adding lot more.

Please do not panic, if you still do not have a list at back and call, since all you have to do now is – to get an ‘Auto-responder’ account, which will start collating an email list for you from the moment you use it.

There are some websites like MadMimi and Mailchimp are also available, which offers you to integrate with their auto responders so that you’d get a chance to grow your email list.

 Be the Guest Blogger

There are several sites/ blogs are available, where they accept guest posts. It is a good way to sharpen your writing skills and to divert people to your own blog from a different blog zone.

The more guest posts you publish, the large no. of people would acknowledge your writing and would look for you in order to seek more information.

Build Links to build reputation

It might look like a complicated process but it is one of the foolproof ways wherein you link external blogs or website to your blog manually. This can be done by either Blog Commenting or Guest Blogging.

 For Blog Commenting, simply go to other blogs and leave a review wherein you link back your blog to that page or blog. This process should be practiced religiously or else it would not fruit powerfully.

 Keep your blog ‘Book Marked’
Some websites like Bookmarkfly or StumbleUpon provides you with the opportunity to get yourself registered on such a platform from where you would get nothing but attention if you get noticed even once!

All you have to do is to get your registration done and finally speak your wonderful mind out.

Apart from using different tricks and techniques in order to make your blog a hit, there is a basic step you should never forget and which is to keep your posts simple enough to understand and update regularly. This is the mantra because “what lies in front of eyes, bind with your mind”.

So keep posting, use appropriate and eye-catching visuals, keep it crisp, in short – Happy Blogging!

  • 30
    Oct 14
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How Facebook can help in growing your Business?

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Social networking website Facebook located at http://www.facebook.com/, has recently gained popularity as an online tool to help market businesses. This online tool can be easily accessed through the latest generation of smart cell phones and PDAs. The mission behind the creation was to give people the power to share ideas, so that the world becomes an open place, where anyone can connect any body easily.

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Through this social platform a number of people have found their old friends whom they can never approach in the real world. A number of businesses have turned to Facebook as a way to connect to potential customers. Facebook Fan page helps in doing that, clients find this an easiest way of approaching.

A Facebook Fan Pages’ is a place where one can find Fans. These are the internet savvy who have elected to ‘Become A Fan’ of your business so that they can receive updates about your business. These updates are regularly shown on the users profile page.  They don’t need to visit your website or face book page too. Once they open their profile they can know about the latest deals. And if they wish to know more in detail then they can visit the page.

It all depends on the user how he wants to use Facebook for his business. So before setting accounts do plan a few things that can help in better execution. Blog, fresh content, facebook contests, discounts, etc can help you in achieving the target. Through these ways you can engage the audience, which will turn into your clients, if they are interested in doing business with you.

 

  • 05
    Sep 14
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Ways to create SEO Standard Content

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Search Engine Optimization or SEO, most of the web users might have read this term somewhere, but are not too much concerned about it. Most of Bloggers emphasize on writing unique and engaging content, they don’t know how SEO can affect SERP in Google or other search engines. And those who have a fair knowledge of some SEO activities usually write longer content and focus on key words too. So here we discussed some important factors that can help in creating SEO standard content.

SEO Perfect Company

Role of content in SEO is very prominent and content which meet the standards has a great preference. Occupying top position in SERP becomes a little difficult if you are not having a article with good content. Due to a high bounce rate the blog will decline the position. If the visitors can’t find the related information in the blog, they will never visit it again. This is the reason that some blogs experience significant downgrades. Check out some of these criteria’s that can help in creating SEO standard content:

Unique and Quality Content
Uniqueness and quality matters a lot in case of content for websites. High quality content without grammatical mistakes, good English can be helpful to the user actually. So try to write engaging and informative content.

Add Visuals like Videos or pictures
Most of the bloggers use images for enhancing the appearance of their websites, but this is a wrong practice. Because visitors come to the site for the information they want. So try to add that visuals which can really help them in understanding the details. Don’t forget to provide ALT tags with keywords with images that match the topics in the article. This is all related to image optimization.

Focus on Keywords
Adding proper keywords is very important while working on SEO of your site. From starting of the article till the end of it, enter the keywords naturally. Avoid spamming activities like keywords stuffing that is putting too many keywords.

Title
The title of the article is the initial information about the contents so it should be carefully chosen. Focus on keyword and make the article more descriptive so that it can actually represent the message behind.Reference links

Related Pages should be linked
One more way to work on SEO is inserting related links on other pages. Reference links can connect different pages and the user can easily connect to the page, he wants to visit. Thus number of clicks on your website will be automatically increased.

  • 16
    Aug 14
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How to grow your business from Now to Wow.

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Taking the business to the next level is the dilemma of every small and big company. All those who have just started their online business, wish to take it to the highest potential in a short span. And for this they are ready to put all the efforts they can. This post includes different steps that can really help you in growing your business from now to wow.

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  • Start by setting a website on your own domain.
  • Google Analytic accounts linked to the website should be set up
  • Check twice that every Blog page is easily readable.
  • Don’t leave any account, sign up each one of them like Facebook Page, Google+, Twitter, LinkedIn, Instagram and Pinterest
  • All these accounts should be properly filled with the required professional and personal details. Cover pages and profile pages should have necessary branded imagery.
  • Solo entrepreneurs should use their own photo and name while creating their Twitter account.
  • On these accounts follow other people, who are from the same industry, some of them will follow you back.
  • Mail-chimp account list should be created and a sign up form should be embedded to this list onto your website.
  • WordPress site should have 5-10 categories, so that blog posts can be assigned in them. Try to assign a post in a single category.
  • Posting of Blog posts should be well planned.
  • Work on Key word phrases as they can really help you in taking your website on the top in Google search engine rankings.
  • Try to add new and unique content and post them regularly.
  • Every published post should be shared with friends and followers through facebook, Twitter, LinkedIn and Google+. Ask your friends to share that post. Social media sites can help to a large extent.
  • 22
    Jul 14
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Website Redesigning: Reasons to Do it today

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Now a day’s most of the people look at the Website, before starting a deal with anyone. Whether it’s a small or a very big company, all know very well that maintaining a website is very necessary for growing their business. Besides, this maintaining a good and updated website is also becoming very necessary. It may require good deal of consideration, time, and potential capital, for doing all this, but the upside is enormous.

redesigning

Redesigning doesn’t mean that you need to change every single one of your branding and graphic design elements. It would involve some functional modifications that are involved in smooth functioning and can also help you in attending marketing goals. Read on to know in detail about the reasons, why you should go for it.

Output is not up to the mark
You find your website functional, gorgeous, and pixel-perfect, but still you are not getting the results you are expecting. Examine conversion rates of your site — visitor-to-lead and lead-to-customer typically being the most important — this can give make everything clear that what needs to be adjusted on it.

You want a responsive website
Usage of mobile web is growing by leaps and bounds, so to facilitate your clients, you need to make sure your website can be viewed on all types of devices, like desktops, laptops, tablets, and smart phones. Mobile friendly website can help you in reaching larger audience.

You want to incorporate Social media
Featuring social media through your web site is very important; you remain connected with a large number of people through this. Users can easily share, tweet, or pin your content through these social sharing tools.

Adding new functionality
If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today. You can take advantage of the latest technology that web-savvy users expect through this re-designed website.

  • 15
    Mar 14
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Blog Is an Important Business Branding tool

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Blog or Web log is a publicly accessible personal journal, where an individual shares his experiences, feelings and thoughts. But, today scenario has changes a lot. Now, it has become a well known marketing strategy followed by all types of business owners to catch up with tough online competition. Powerful online presence is necessary for business growth; it leaves a great impact of your brand in local and international market. Read on to know in detail that why blogging is still important when you have a website too.

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Drives traffic to the business website
Having a business website is just not done! Traffic leading this site is very important. There should be some reasons that users should be attracted towards your website. Informative and relevant content uploaded on blogs helps in attracting the customers. It also motivates them to know more about the business through your website.

Building Good relationships with customers
Making sales is not the motto of any big or small company. For becoming a well-known brand in the market all look for establishing good relationship with the customers. Trust is the key of such long-term relationships, which is build when you work to satisfy customers. They can trust you when they know more about you. Blogging gives you a chance to endorse your services or products and also helps in promotion of the website.

Attracting new potential clients
Exiting customers are connected to your company through the blog. They can share their problems here and you can provide them solutions too. But, besides keeping good relationship with customer’s attaching new clients is also equally important. For which you need to show that how potential you are providing solutions and how much you are connected to them.

Helps with Search Engine Optimization
SEO is a proven way of increasing traffic towards website. Proper keywords and links that can help in good search engine rankings can be incorporated through blogs. Blog helps in optimizing web pages. Websites which are regularly updated through blogs are more relevant according to search engines like Google and Yahoo.

Builds Credibility
Social media has changed the internet world a lot. Number of companies rely on this and have abandoned blogging practically. But, it’s a mistake. Social media is a good platform which helps in promoting interaction and connecting with customers. But, it cannot help in building trust and credibility.

In the end Blog can be considered an ideal platform for generating business by building relationships. It can be recommended as a key element for branding.

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Orca Web Technologies  is a Belgium based Web Company having its Corporate Office in Bruges, Belgium and its development center in Jaipur, India.

 

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