Author Archives: Team ORCA

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Web Design Trends

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Getting snobby about trends in creative disciplines is easy and there’s nothing creative or innovative in keeping tabs on to know “what’s hot” until and unless you are not doing continuously for updates. Creativity is way of conversation where learning to recreate elements of our world in ochre and charcoal on cave walls. A sprawling, polyphonous and chaotic conversation is possible because of trends acting just like threads.

From selection to adoption or resistance, the creativity choices exist alongside these trends. Evolution of trends helped in providing context and many other benefits which are mentioned below in detail.

  1. Responsive Web Design

The prediction of large number of mobile users has come true and because of this introduction of responsive web design came into existence. An innovative design that responds according to the device system criteria everyday there is increase in mobile usage that led to the introduction of this unique design for every website. This trend will long last for few more years.

  1. Simplicity

Web designing trends also includes simplicity as one of their factor. This factor helps in developing interest among the customers as well as better understanding of the website. But the arrangement of so many things simply is one of the difficult tasks. Before developing of the website experts need to use pen and paper for every idea want to be incorporated.

  1. Circles

Recent trend that came into existence is circle that is even when web 2.0 was having boom and most of the designers were focusing more on drop shadows and circles. With the introduction of CSSS3, the creation of different kinds of boxes for highlighting or navigation links in the website.

  1. Vector Art

Few websites uses cartoons to welcome their users for advancing their brand introduction. It is one of the best ways of using these adorable vector dudes with the rising trends. Points for website enhancement are very helpful for website recognition.

  1. Infographics

It has hardly created any affect on the website trends but any expert cannot ignore but because of it presentation simplicity it is very popular. Even without any clue about the topic anyone can understand with the images and understanding.


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Choosing The Right CMS

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CMS stand for Content Management System and the term is not just limited to one meaning rather it has variety of meanings depending on scenarios and the person’s or project objectives. CMS is an application that allows the multiple users with different capabilities levels to manage content, data or information of a website project, or internet/intranet application.

The management of content refers to many factors that affect the website are like developing, editing, combining on, reporting, acknowledging website content, collecting data and information etc. In simpler terms it is a management system where users can do web editing giving full control of updating, changing and organising all of the content on any website. But the question arises how to choose the best CMS for website.

Firstly, choosing the right CMS either will make your website or break the online face of any website that’s why it is necessary to consult with web experts or agencies who are working with this from many days. With the growing need and size of the organization, the number of stakeholders also increases so, IT might demand for CMS fitting the current infrastructure stack.

Few essential features that could help users and website owners to ease the understanding like

  1. With this management the solution required for the audience and you will be on track that means providing ease in working.
  2. The main essentials provided by CMS is functionality, even the users unaware of it will be able to work with continuous work thus maintaining functionality.
  3. The roles played by admin is smooth and very easy to understand thus developing face of the company fluently in-front of the users.
  4. Customization is another important factor which is obtained with CMS as it customize according to the website being in process.
  5. It develops the trust and security in the mind of owners as everything is secured and safe.
  6. Support and scalability is another feature that is obtained with CMS.

Other than these features, figuring out stakeholders involved in CMS decision in accordance to different organizations. Further prioritizing the requirements of stakeholder which are beneficial for organization, these are the basic understanding of CMS and right way to choose it.


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Search Engine Optimization Guide For Better Understanding

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SEO is one of the main and important factors for all those website owners who want to increase their visibility of website in-front of the users. After development of website SEO is the next website a business should go for. Firstly SEO works as a main head computer for increasing the visibility of a website or web page in search engine’s unpaid results.

For improving the ranking experts encompassed both technical and creative elements along with improvement it helps in driving more traffic and increasing awareness of search engines. It is one of the ways of making sure whether the website is structured in a proper way and understandable by search engines. SEO comprises of many aspects from links to word on the page, it is not just limited to building search engines friendly websites.

The majority of web traffic is driven with the help of various search engines like, Google, Bing and Yahoo. Here is the guide for better understanding of SEO and further process how experts work to enhance the visibility of website. Following key points or steps are used for SEO of website:-

  1. Keyword Research

Understanding of how would people search for your website using search engines. A thorough and detailed research is required for the development for specific items.

  1. Keyword Rich Domain

After researching for keyword next step comes purchasing of domain for the website. The web address is known your domain like .com id highly recommended. A website will have more reach if, the keyword becomes the domain address.

  1. Permalinks

Permalinks must be changed in your wordpress setting as it is a key which are included in post titles.

  1. SEO plug-in

Website made on wordpress is easily functional for any website through the use of plug-in. All the plug-ins is very helpful for website.

  1. Quality Content

Content plays major role and that what makes users or viewers go through the website and understand it better. Trying filling the content that make readers go for more and add content regularly to website.

  1. Social Media

For every piece of content you create, make sure you blast it to your social sites like Twitter and Facebook are musts. Traffic can be increased through this and SEO as well.

 


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Importance Of Responsive Web Design

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Rapid increase in the use of mobile devices like smartphones and tablets has overtaken the desktop as the primary process of accessing the web. With excessive use of such devices led to the introduction of more mobile-friendly website. Every client aims at having responsive version of their website for smooth running on all devices. It is one of the most powerful modern concepts in the field of designing.

Before moving forward understanding of responsive website development is very essential as it is a technique for developing websites in a manner that all of the websites content, images and structure remain the same on any device. That refer a website can run pm any device like mobile, tablets and desktop screens etc.

With such technique handling users has became easy and reduce the workload for developing different website for different devices. Few reasons why it is of key importance for a client and website both?

  1. The use of mobile has increased a lot as it is one of the most portable and available device for the consumers. Such feature allowing the website to get opened on any device.
  2. Consumer experience is what matters when comes to impact of different website and it provides elegant and easy experience.
  3. Advantages of having responsive website will lead too much saving of time and money with minimum maintenance.
  4. The major factor which is affected by this technique is it improves SEO performance. SEO enables the website to be on top rank of search engines, qualifying the quality factor.
  5. One of the widely used sites are e-commerce and widely used devices are mobiles and around 9 out 10 are indulged using these two tools
  6. Around 6.8 billion people are using devices and websites and it reduces the page loading speed and thus helping increasing the rank of the website.

Today, anything that’s fixed and unresponsive isn’t web design, it’s something else. More reach to customers with development of web responsive design.


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A Digital Project Inculcate These Key Points

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There is no secret is describing that website development project is a complex process and managing clients expectations, motivating the team and trying to accomplish the deadlines gives a feeling of handling and juggling chainsaws with one tied behind your back. As a digital agency having project management is very essential for success.

Use of relevant tools and software is also an important factor for managing and automating as many areas of business as possible, enabling the head and team to focus on the requirements of each clients coming. Other than tools, tips or steps to follow for presenting extraordinary and perfect project at digital market for the clients. Here are the steps to focus on:-

  1. Client Brief

Taking clients brief regarding their idea for digital marketing of their business. First step is setting up a conversation with the clients as they are the one who want their work to be done. Having a set of goals for a particular website digital marketing eases the load and brings forth with variety of ideas for project accomplishment.

  1. Target audience

After having set goals from the client, next step is to research the target audience to whom content has to be displayed. Audiences have interest and preferences which attract them to search and go for a particular website, for example people with interest in fashion will move towards more fashion, website or e-commerce website for their learning. So, it is important to go for target audience after having sound information regarding website reach.

  1. Insight

Problems come by when you are trying to achieve something new or learn something new. For any project in-depth study is very important as to set-up a base for first goals. While going through searches, there may be some common problems that can ignored or rectified beforehand.

  1. Estimate

Another factor to keep in mind after building the goals is estimate amount of whole project. What is amount to be invested and accurately conveying to the client. Having clear transparency regarding the work will attract the audience lot more. Hence developing trust for future projects.

  1. Management

Managing, all the things at one place like content designing, website development and displaying on the different platforms. Development of their social accounts is also topic of concern. After all those designing and development the website is ready to be placed in media. Further for ranking purpose SEO can be opted for better visibility of website.


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Futuristic Social Media Trends

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With every passing year social media changes are increasing, which include several new features, consumer preferences and brand opportunities. Even in the upcoming years social media trends will continue to evolve and surprise. Changes in social media marketing landscape is unpredictable but there are trends to put forward for change analysing for example smash hits are converted into Instagram stories, along with Instagram Shopping allowing users to make more instant purchase.

A recent trend came up last year i.e. chatbots on social and they are incorporated or released with Facebook and Twitter Chatbots but previous years had been already packed with other social trends. Here are few upcoming trends of 2018 which will engage the customers and users more to social media.

  1. Engagement between Brands and Customers will increase

Nowadays connection between brands and customer has increased as compared to passing year and while sharing personal accomplishments they will definitely describe one or other brand. Different brands are suddenly realizing the impact of social media engagement and developing a long-lasting relationship instead of just treating social media as a site of advertising their products.

Keeping the followers happy i.e. providing a network where they can reach their liked websites. It’s an golden opportunity for different business owners to develop the relationship with their customer thus increasing their reach.

  1. Development of Customizable Chatbots

Responding to incoming social messages by brands is necessary but what if there are hundreds or thousands of similar queries to answer. So, the answer is chatbots. There’s an increase in chatbots comparing to previous year spikes. For gathering information facebook messenger alone have 100,000 chatbots for providing guidance and take actual orders. In fact, it has show increasing organizational productivity by up to 3.5 times. Development of few more customizable chatbots on many new and advancing social media management sites like twitter etc.

  1. Relying on new Social Listening Tools

There are new introductions of themes with the increasing social media trends in 2018 and thus introducing the relying of more on social listening tools. It is the practice of tracking customers’ conversation revolving around specific phrases, brands or words. Then those words and phrases are leveraged in order to find new opportunities to create content specifically for those audiences only.


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Unloading Facts To Remember For Digital Marketing

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Digital marketing being misunderstood with buzzword rather another phrase which is overused, often incorrectly used and uttered only to make the speaker sound smarter. Description of digital marketing is very simple though it is a broad term where marketing of products or services via all types digital technologies. These technologies are concerned mostly to the internet but it also includes other mediums for example mobile phones.

The only constant change

Digital marketing changes and developed continually and the way how businesses make use of it directly affects their branding and customer engagement. With the development of changing technology, business and marketing managers have to keep up with it and the aim is to work all those in favour of creating a technological developments for the users and clients.

Arch enemy or best friend, Google digital marketer

All those business who embrace digital marketing towards their way of gaining exposure then Google should be better placed as friend not enemy. Consumers are swayed by easy-to-navigate website as they generate and bring forth the answers all of their questions and that is aesthetically pleasing to the eye. Customers are mostly operating off through mobile devices than desktop or PCs that require responsive development of the website.

Earlier it was not difficult to design a beautiful website with some easy reading copy and at present if a website cannot be found on search engines then it is wholly wrong. So, there are businesses who are finding way to rank first on the Google page. Write any word and the website that displays at first must be playing hard techniques. Over the years, SEO has been through many changes and with quick alteration they can recognize cheat activities going on.

At initial level business should try to understand the digital marketing with what Google needs and asks in order to rank the site at top. New implements are introduced regularly by Goggle that what should be on regular check by the marketers to make a perfect and without any error website.

Digital marketing uses SEO along with Search Engine Marketing that includes paid advertising boosting websites and then focusing on content marketing and much other automation like marketing influencer, marketing campaign, showing presence of social media and optimisation with marketing of e-commerce. Thus, a marketing plan is very important for any business for their online presence.


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Content Marketing Generates Sales

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For lead generation demand for content is huge by the users and they are of high value in the world of modern SEO. If the company fulfils that requirement for users then only a trust can be developed with whatever social media marketing a company s throwing their way. Content is always a king for any business model no matter what a company business is of concern, thus content marketing must be of primary goal.

Studies conducted by researchers few years ago, revealed that many B2B marketers have kept a data of plans describing about plans to increase their lead budget generation budgets by up to 50% coming year. The investment amount will rise, overall. Leads that are generated through various social media marketing channels is mostly through blogging which is the primary avenue rather than native advertising for B2C and B2B marketers.

Statistics shows that blogging constantly leads to more and more B2B marketers compared to those who are not continuously working on it. Different leads are generated with the publishing of different kind of content on the website. This kind of regular work will lead to more visitors and impressive media marketing conversion with the clients.

Focusing on the type of content will bring potential clients like hundreds. What to write and how to create content will help in developing for generations. Promotions on the social media channel will become a lot easier with the right type of content.

Few steps that will help in generating inbound leads with your content.

  • The first and foremost step is to do extensive market research that require understanding the content with research and smart-decision are completely based on in-depth market analysis.
  • Second step is to create high-converting landing pages i.e. understanding the anatomy of a perfect landing pages with compelling headline and strong and captivating opening in order to building an interest among the readers.
  • Creation of lead bait without any doubt email trumps social media marketing when related to customer retention. It has become one of the formidable strategies of generating lead.
  • Fourth step is content creation and the performance is best displayed when they are built on a solid foundation of high-quality and data driven content.